BASE Camp Phone Shop, Cafe and Co-working space in one room!
Designed by NEST ONE, via http://retaildesignblog.net
Located in the heart of Berlin, BASE Camp is a combination of a mobile phone shop, a café, a co-working space, and a venue for workshops and events. To achieve this, the space utilizes mobile and flexible furniture in a very large space.
With a lounge area right by the windows, the location is ideal for a cafe. The Windsor chairs and Muuto tables give it a retro feel. It also has BASE tablets for visitors to use to surf the internet.
The coffee bar is an eye-catching spot for visitors, as it is based on a kiosk. And nearby, the free-standing table displaying mobile devices is made of linoleum, copper and other natural materials. This, along with the boxes lining the walls, allow flexible product presentation.
With words like “facebook,” “gntm” (an acronym for Germany’s Next Top Model), “itunes” and “Falschgetrennt” (meaning “falsely separated”) lining the walls as well, the atmosphere reflects the connectivity of mobile devices and the mobility of the furniture that also reflects that. The words on the wall are actually trending twitter topics in Berlin, but they are very fitting of the atmosphere and inspire conversations.
A large daily breakfast can be found at the flatrate table, which is also the space for workshops and seminars. BASE camp also has an area in the back for E-Plus employees to find a working space. This can also be used as a “Web TV Studio”.
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