This is our September 2010 design newsletter. Today I will share
some secrets that retail stores, restaurants and other service-oriented
companies are currently using to boost their sales. If you are starting
a new business, looking to revamp your existing space or are simply
tired of your business’ old interior, please read on! And
please, don’t forget to post your reply to this newsletter
on my new
News corner, I’d like to share a glimpse of the
EXPO in history happening in Shanghai right now. I had the pleasure
of visiting the EXPO this month and will share with you what I saw.
is really exciting to see more articles on the subject how our surroundings
affects our mind and our subconsciousness. To this fact, everyone
of us can relate personally: more and more department stores and
even restaurants use loud music, sometimes at extreme levels, to
boost their business.
An article by Emily Anthes “It’s So Loud, I Can’t
Hear My Budget!” (“Psychology
Today” magazine, August issue) caught my attention and
I would love to share some aspects of using loud music or any type
of sounds in a business.
Read on to learn more!
KOHLWES principal / designer
CAN SOUNDS BOOST YOUR BUSINESS?
Did you know that many store’s sound consultants
suggest creating a “permanent party atmosphere” to attract
younger crowds to shop? Emily Anthes notes that loudness may annoy
the sound-sensitive customers, but overall, it pays really well.
She points out that shoppers make more impulsive purchases
when they are overstimulated. Loud music leads to sensory
overload, which weakens self-control.
more on similar subject here:
of YOUR Business' Brand Design on Profitability of YOUR Business!
Does Sound Affect Us?
makes people move into a less deliberate mode of decision making,”
says Kathleen Vohs, an associate professor of marketing at the University
on Minnesota.“People might be more likely to be lured by brand
names, fooled by discounts on items that they might not really want,
and susceptible to other influences.”
like any other architectural component, sound has become a very
popular way of persuading customers as they enter an establishment.
Think about what your business could do to positivley use this information.
What age crowd are you serving? How do you want them to feel visiting
your place? How do you want your employees to feel? It’s all
under your control. Use this information appropriatley, do not use
loud music to keep your employees overstimulated at work. But remember
that for example providing small doses of stimulation to employees
during break hours can help to recharge the brain, consequently
leading to a more productive work performance.
YOUR FRIEND TO USE OUR DESIGN SERVICES
music can affect mood as much as the colors and materials you
select. For example, slow music encourages patrons to linger
- spurring them to splurge on that dessert or extra drink in
addition to red colors, evoking appetite. Photo: Interior of
retaurant, London, UK
recent review of 157 retail stores, published in the Journal
of Business Research, showed that background music significantly
boosts customers’ pleasure as well – and often,
the time and money they spend in a store.
sounds affect us too, such as the chattering of customers. Many
restaurants stopped using sound absorbing materials to create
environments that feel more alive, happening and successful.
Consult your architectural designer on what materials to use
for your business to create appropriate sound control and sound
lobby was designed following different aspects of Feng Shui.
This is one of three entrances to the hotel with the main theme
- water. The water feature at the center of the atrium provides
a soothing sound of fresh running water. It will echo in to
the tall space, bringing desirable feelings of relaxation and
comfort to the guests. (Jade Dragon Hotel, China, designed
by Mindful Design Consulting, rendering by Ryan Knope.)
YOUR FRIEND TO USE OUR DESIGN SERVICES
Sounds to Use in Your Business
are some sounds that have been proven to affect us in certain
ways and can be used by you in your business as desired:
• TEMPO: In restaurants, slow music
encourages patrons to linger - spurring them to splurge on
that dessert or extra drink. Faster, more contemporary music
attracts younger crowds.
• COUNTRY OF ORIGIN: When a wine store
played French Music, most customers bought French wine, while
German music spurred sales of German wine, according to a
University of Leicester study. Researchers theorize that different
regional music makes shoppers think of that country, and therefore
primes them to buy its wine.
• LYRICS: Good news for waiters everywhere:
A recent French study revealed that playing songs with "prosocial"
lyrics - those about empathy and helping others - can increase
• OCEAN WAVES: Did you know that the
sound of waves has exactley the same rhythm as a sleeping
human body would produce breathing? That explains our tendency
to relax when we hear sound of waves in the background. Our
body goes into the sleeping mode. Not a bad design element
to complement your spa or a massage parlor.
• CHIRPING BIRDS: Sounds produced by
birds bring feelings of reassurance. This came to us from
our history of evolution when we would listen to animals'
behavior around us to make sure we are safe. When the birds
were chirping happily, we knew there were no predators. What
a great idea as a background for your working space.
more interesting bit of news I wanted to share with you -
you are about 1/3 as productive in large open offices
as in quiet rooms. So psychologists recommend to wear headphones
if you have to work in an open office and listen to something
reassuring, such as the sounds of birds. This will get your
productivity back up.
more about sounds affecting us HERE.
And you can read more on how to control your business environment
materials used in this article came from work of Julian
Treasure and Emily
make more impulsive purchases when they are overstimulated.
Loud music leads to sensory overload, which weakens self-control.
(Mall designed by Mindful Design Consulting, rendering
by Ryan Knope.)
you know that today over 50% of the world population
lives in cities. The World
EXPO 2010 in Shanghai is addressing contemporary problems of
urbanization and industrialization that we are facing as the global
population is growing. It also addresses different issues related
to global climate changes and sustainability in construction and
in our ways of living.
Themed "Better City, Better Life", the 2010 World Expo
in Shanghai conveys a common wish of mankind for a better future
and better city life. Read more HERE.
A large number of pavilions were designed and assembled by different
countries exhibiting some new inventions in green construction.
The Mexican pavilion for example has a green grass roof over it
where visitors can walk or have a picnic. The pavilion of Hungary
displayed water tubes on the face of the building, helping it to
cool down on hot summer days.
Roof of Mexican Pavilion - World EXPO 2010, photo by Mindful Design
would like to focus your attention on one of the largest pavilions
of the EXPO - the Chinese pavilion. It explores the theme "Search
of The East", which focuses on how ancient Chinese wisdom has
been used to address urban problems. The exhibits include a film
depicting the evolution of China's cities and a giant projection
of the panoramic painting "Along the River During the Qingming
Festival". Another section, entitled "Journey of Wisdom",
takes visitors on a cable car tour of the Four Great Inventions
of Ancient China: the compass, paper, printing and gunpowder.
Pavilion - World EXPO 2010, photo by Mindful Design Consulting,
for architectural changes? Contact us HERE!
more news on similar subjects:
Steps To Shape Up Your Business Space!
of Business’ Environment As Branding Support In Services Marketing
Your Electric Bill Up To $300 a Year!
of Attraction or How To Select Your Wall Art
and After Images - 2009 Projects