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 September
2010
Hello everybody! In our Green News corner, I’d like to share a glimpse of the largest World EXPO in history happening in Shanghai right now. I had the pleasure of visiting the EXPO this month and will share with you what I saw. It
is really exciting to see more articles on the subject how our surroundings
affects our mind and our subconsciousness. To this fact, everyone
of us can relate personally: more and more department stores and
even restaurants use loud music, sometimes at extreme levels, to
boost their business. Truly yours, EKATERINA KOHLWES principal / designer |
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CAN SOUNDS BOOST YOUR BUSINESS? |
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Did you know that many store’s sound consultants suggest creating a “permanent party atmosphere” to attract younger crowds to shop? Emily Anthes notes that loudness may annoy the sound-sensitive customers, but overall, it pays really well. She points out that shoppers make more impulsive purchases when they are overstimulated. Loud music leads to sensory overload, which weakens self-control. Read more on similar subject here: Influence of YOUR Business' Brand Design on Profitability of YOUR Business!
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How Does Sound Affect Us? “Overload makes people move into a less deliberate mode of decision making,” says Kathleen Vohs, an associate professor of marketing at the University on Minnesota.“People might be more likely to be lured by brand names, fooled by discounts on items that they might not really want, and susceptible to other influences.” Just like any other architectural component, sound has become a very popular way of persuading customers as they enter an establishment. Think about what your business could do to positivley use this information. What age crowd are you serving? How do you want them to feel visiting your place? How do you want your employees to feel? It’s all under your control. Use this information appropriatley, do not use loud music to keep your employees overstimulated at work. But remember that for example providing small doses of stimulation to employees during break hours can help to recharge the brain, consequently leading to a more productive work performance. REFER YOUR FRIEND TO USE OUR DESIGN SERVICES
In restaurants, music can affect mood as much as the colors and materials you select. For example, slow music encourages patrons to linger - spurring them to splurge on that dessert or extra drink in addition to red colors, evoking appetite. Photo: Interior of Zero Sette retaurant, London, UK A recent review of 157 retail stores, published in the Journal of Business Research, showed that background music significantly boosts customers’ pleasure as well – and often, the time and money they spend in a store. Other sounds affect us too, such as the chattering of customers. Many restaurants stopped using sound absorbing materials to create environments that feel more alive, happening and successful. Consult your architectural designer on what materials to use for your business to create appropriate sound control and sound transmission level.
This hotel lobby was designed following different aspects of Feng Shui. This is one of three entrances to the hotel with the main theme - water. The water feature at the center of the atrium provides a soothing sound of fresh running water. It will echo in to the tall space, bringing desirable feelings of relaxation and comfort to the guests. (Jade Dragon Hotel, China, designed by Mindful Design Consulting, rendering by Ryan Knope.) REFER YOUR FRIEND TO USE OUR DESIGN SERVICES
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Sounds to Use in Your Business |
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Did
you know that today over 50% of the world population
lives in cities. The World
EXPO 2010 in Shanghai is addressing contemporary problems of
urbanization and industrialization that we are facing as the global
population is growing. It also addresses different issues related
to global climate changes and sustainability in construction and
in our ways of living.
Green Roof of Mexican Pavilion - World EXPO 2010, photo by Mindful Design Consulting I would like to focus your attention on one of the largest pavilions of the EXPO - the Chinese pavilion. It explores the theme "Search of The East", which focuses on how ancient Chinese wisdom has been used to address urban problems. The exhibits include a film depicting the evolution of China's cities and a giant projection of the panoramic painting "Along the River During the Qingming Festival". Another section, entitled "Journey of Wisdom", takes visitors on a cable car tour of the Four Great Inventions of Ancient China: the compass, paper, printing and gunpowder.
Chinese Pavilion - World EXPO 2010, photo by Mindful Design Consulting, August 2010. Ready for architectural changes? Contact us HERE! Read more news on similar subjects: 7
Steps To Shape Up Your Business Space! |
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