Yolick Yogurt Shop is an existing store located in Shanghai. Today I would like to share what was the inspiration behind this fun yogurt shop design and to maybe show you some of the process we went through during the design.
We were given a challenge to come up with a fun and inviting space which would have a completely different identity from any other famous yogurt store chain around the world. That means we could not use the same colors as some famous brands use, (this eliminates pink, orange, green or blue), and we could not use the same finishes, forms or shapes on the interior.
The idea of creating a “creamy” texture feeling came to me because when we are craving for yogurt we are first of all craving for that smooth and rich texture. We decided to utilize smooth acrylic panels to deliver that texture. Also the curves at the ceiling and openings for the lights further emphasized the “creaminess.”
As you can see on the image above, we went through a few ideas for wall finishes. One of them was using wood to complement the creamy texture. This idea was changed later when I saw these remarkable concrete tiles, picture below.
For the tiled walls we decided to use similar shapes tiles as above only in light banana yellow color.
Above is one of the first design sketches and furniture, lighting, materials selection for the project.
Using TV monitors for ongoing ads and seductive imagery of yogurt was another idea to bring technology to the yogurt store and to create a place of attraction and destination for passing by shoppers.
The owner of this yogurt shop wanted an option of having a long seating bench along some walls. Below is one of the sketches produced to depict the bench and flowers on the wall.
These lights are a perfect fit for the overall design of this yogurt shop.
For the facade we wanted to produce something inviting and bright. The images of fruits which were provided by a branding team were a perfect complement to the signage.
Please let us know what you think about this yogurt shop design and if you think we had success in creating a “creamy” appetizing space for a younger crowd as well as for curious passing by shoppers. Would you come here to try frozen yogurt?
To see other yogurt shop designs click HERE.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.