Business Rebranding – New Sears Canada Logo is Simple and Contemporary

Via Financial Post Photo above: Sears – West Town Center, by Mike Kalasnik Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid […]