Logos, Customers and Brand Awareness – When Retail Rebranding Doesn’t Work

Via Business Insider Photo above: JCPenney – Valley View Mall, by Mike Kalasnic Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s […]