In today’s “seeing is believing” world, visual merchandising follows the same concept. Dedicated to arranging products for sale in a way that makes them irresistibly appealing to customers, it uses the power of visual appeal to convince customers they need your products.
The principles of visual merchandising are akin to those of art. Using visual clues to create emotions, the concept focuses on highlighting the most attractive features of your items in order to catch the shopper’s eye and boost sales. While the quality of the merchandise is important, how your products are arranged and displayed is essential in helping customers find what they need and in urging them to open their wallets.
Here are few tips for boosting sales by using a few simple principles of visual merchandising.
1. Create Eye-Catching Displays
Visual marketing is the art of making visitors happy and comfortable in your store by showcasing attractive products. Whether implemented in a candy store or a one-stop shop, it enhances the overall shopping experience and can bring in more sales. In fact, some argue that customers are naturally inclined to spend more in a store that exudes a pleasant and inviting atmosphere.
Therefore, it’s essential to boost the appeal of your displays. There are endless ways to make them visually captivating and inherently soothing to explore. The more interesting and aesthetically pleasing your merchandise appears, more customers are likely to say, “Mine!”
For example, in a boutique clothing store, you can use custom-made, elegant wooden hangers to display high-end fashion items, and pair these addition with soft background music and strategically placed mirrors for an immersive and luxurious ambiance.
In an artisanal food market, you can arrange gourmet products like artisan cheeses, charcuterie and baked goods on rustic wooden boards, then add handwritten product descriptions and tasting samples to engage the senses of smell and taste. In a dessert store, you can create layered cake displays that evoke the look of an ongoing party and make your customers want to reach for your treats.
2. Spotlight Seasonal Trends
Your customer base includes a diverse range of seasonal shoppers and, adhering to the age-old adage that “customers are always right,” it’s important to ensure that you can cater to their every need. Maintaining a well-rounded inventory that appeals to a variety of tastes and preferences will encourage loyalty among your customers throughout the year.
Whether it’s Christmas, New Year or any other festive occasion, make sure you highlight these special moments in your store with special merchandise and displays. Let your buyers know you can always help them capture the spirit of each season. Go the extra mile by offering guidance on how to enhance the decorations they purchase, or suggest cost-effective online tools for creating free holiday invitations.
By doing this, you create a sense of genuine care that will draw customers back to your store.
3. Evoke Nostalgia and Elegance
Customers tend to come back back if they sense that you truly empathize with them and understand their needs. Exceptional displays not only earn their respect but also indulge them, invoking moments of nostalgic daydreaming. Furthermore, they have the potential to captivate social media trends, a significant advantage in today’s world.
One way to do all these is by creating elegant displays that bring out strong emotions. For example, try to capture the essence of love in your store’s trendy wedding album designs. Curate a selection of albums and other wedding essentials, and create engaging displays that guide your customers through a world of exciting possibilities.Through captivating presentations of genuine wedding moments and personalized details, inspire couples to envision their own weddings as more memorable and unique. This forward-thinking approach can open up new avenues for sales. Highlighting these creations, especially during wedding seasons, will establish your store as a must-visit destination, particularly when satisfied customers continue to spread the word.
In a clothing boutique, consider showcasing outfits in coordinated ensembles, with attention to color palettes and style themes. Create visual narratives that transport shoppers to different fashion eras, from the Roaring Twenties to contemporary streetwear. These carefully designed displays not only highlight your clothing selection but also spark emotions of nostalgia that compel customers to explore your merchandise.
4. Highlight Inspiration Corners
You can dedicate a section of your store to creating displays that allow customers to immerse themselves in the real experience. For instance, consider featuring captivating imagery from actual weddings or adventurous journeys, showcasing the unique designs and materials in practical use.
With this dedicated inspiration nook, you can ignite your customers’ creativity by providing them with fantastic ideas. As they’re inspired to embark on their own projects, they will find themselves in need of various materials from your store, leading to increased foot traffic and sales in no time.
5. Create Esay-to-Understand Labels
Displaying impressive objects without eye-catching labels is like visiting a gallery that lacks any artwork description. Getting your customers interested in your items hinges on the presence of captivating labels that resonate with them.
Steer clear of convoluted, hard-to-pronounce or esoteric names that leave your clients perplexed, potentially driving them away. While some may be enticed by curiosity, others in a hurry will exit empty-handed. Instead, choose labels that are effortlessly readable and comprehensible. In addition, consider offering usage tips within the labels and remember that not all customers have the time for lengthy explanations, so concise and straightforward labels are often the most effective choice.
Regardless of whether you’re shaping your online presence or curating your physical store, the seamless blend of emotion and creativity serves as your hidden recipe for transforming casual window-shoppers into devoted and loyal customers. These dedicated visual merchandising efforts have the power to not only captivate but also maintain customer loyalty, ensuring a lasting connection with your brand.
If you are thinking to open a new business or are in the process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.
See our Small Store Design Extravaganza: Commercial Interior Design and Branding 01 book about branding small businesses from logo design to construction, with colorful images, offering insightful explanations every step of the way.