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Mindful Design Consulting, LLC
 

July 2017

 

Hello Everybody!

Rebranding is a double-edged sword that can save a business when done right, and bring it closer to failure when done wrong. Here are a few companies that did it successfully, from changing the layout of their space to updating the font of their logo. 

Read about what rebranding strategies worked and why, and pay attention to the final cautionary tale of a rebranding attempt gone bad. It's a costly lesson in the value of listening to your customers. 

Want to learn more about what we do?  You can always follow us on Facebook or see interior design news on our Blog.

Truly yours,

EKATERINA KOHLWES principal / designer

If you missed it, read our June newsletter that talks about how to create the perfect window display.

A New Store Layout to Speed Up Shopping

Target Is Upgrading Its Store Design to Attract New Customers

Target Is Upgrading Its Store Design to Attract New Customers

Via yahoo.com Photo above: Target Trying to attract new, young customers, Target announced in March that it will redesign 600 of its stores by 2019. The chain will dip its toes into the water with a prototype store that will open in October in metro Houston, followed by a wave of 40 others to be upgraded in the fall. Since …

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A New Interior Branding to Promote Healthy Food

New McDonald's Restaurant Interior Design Is Part of a Smart Rebranding Strategy

New McDonald's Restaurant Interior Design Is Part of a Smart Rebranding Strategy

Via dezeen.com and businessinsider.com Designer: Landini Associates All photos: Ross Honeysett via dezeen.com In the last decade and a half, McDonald's faced a lot of scrutiny about the effect of its products on its customers’ health. However, the American icon fast food chain has proved that it can reinvent itself and survive harsh times through smart rebranding. In the last years, McDonald's introduced …

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A New Logo to Differentiate by Location

Business Rebranding - New Sears Canada Logo is Simple and Contemporary

Business Rebranding - New Sears Canada Logo is Simple and Contemporary

Via Financial Post Photo above: Sears - West Town Center, by Mike Kalasnik Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of online shopping. The …

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The Cautionary Tale of a Rebranding Fail

Logos, Customers and Brand Awareness - When Retail Rebranding Doesn’t Work

Logos, Customers and Brand Awareness - When Retail Rebranding Doesn’t Work

Via Business Insider Photo above: JCPenney - Valley View Mall, by Mike Kalasnic Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s rebranding efforts in 2011 that …

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If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

If you know someone who can benefit from our services, we offer 5% referral fee!  Just send your referral this link to fill out a project form:  https://mindfuldesignconsulting.com/price-request/

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

INTERESTED TO LEARN MORE ABOUT WHAT WE DESIGN? PLEASE CONTACT US AT:
WWW.MINDFULDESIGNCONSULTING.COM

Mindful Design Consulting, LLC
+1 858 733 2445