Entries by M T

How to Pick a Name for Your Business

Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]

Fun Freakshake and Donut Store Designs

If you can’t decide between a drink and a dessert, it’s good to know you can have them both when you choose a freakshake. The freakshake concept is a dream come true for those blessed with a sweet tooth – a milkshake topped with candy, pretzels, chocolate, cookies and a myriad other sweet treats stacked […]

How to Improve Retail Sales

While great sales are in large part the result of a good quality product, this is never the whole story. When it comes to retail stores, even your best products may just go unnoticed if not backed by excellent presentation. Fortunately, if your brick-and-mortar store is not yet the success you dreamed of, there are […]

Healthy Living by Interior Design

Good interior design is not only about beauty and function, but also about health. Today, we spend most of our time indoors, which makes a healthy interior more important that ever. While the aesthetics of a space does contribute to a better mood (thus better health), how else can you promote healthy living through interior […]

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New Eco-friendly Products and Materials on the Market

In a society that is becoming more and more environmentally minded, the list of eco-friendly products and materials keeps getting longer. When it comes to interior design, it’s all about reusing materials, finding green alternatives for single-use products, replacing traditional materials with better solutions – and yes, 3D printing. Below, we put together a short […]

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Color Changing Spoons Bring Your Customers Back – Interview with Mitch Kleinman from Frozen Solutions

If you are the owner of an ice-cream or frozen-yogurt store whose customers eat their dessert with solid-colored spoons, you are missing out on a hot trend. We have recently interviewed Mitch Kleinman, the owner of Frozen Solutions and the creator of the MAGIC Color Changing spoons, a hot-seller product in the frozen-treat industry. His […]

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Web Design that Brings Results – Interview with Phelan Riessen

Restaurant Web Design by NonStop Marketing Phelan Riessen is the driving force behind the San Diego-based NonStop Marketing design and development company. Having started in the web design industry when such an industry hardly even existed, he worked with more than 1,000 companies, among which a substantial number of restaurant businesses. According to Phelan Riessen, […]

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The Champions of Soft-serve Mixes – Interview with Sugar Creek’s George R. Clark

Sugar Creek works with dessert stores all across the United States and offers a large variety of crafted soft-serve mixes with real bulky flavorings. Created in 1946, the company changed hands again in 2007, and became one of the largest and most successful of its kind in the country. Aside from its high-quality mixes, Sugar […]

Coffee Shop Designs to Feast Your Eyes On

Unlike restaurants, coffee shops often become part of their customers’ daily routine. Having the opportunity of acquiring such a loyal clientele, cafe owners should take advantage of it by offering their customers more than just good coffee: a great ambiance and a memorable experience. A unique interior design, an Instagram-worthy space or a place that […]

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Candy Store Designs with a Twist

Candy store designs are amazing opportunities for creativity and originality. First, the colors of their products provide endless chromatic inspiration. Second, they generally cater to children, giving designers a sense of freedom in being playful. Third, they are meant to give joy and happiness, which makes for a wonderful designing experience.  Below, we put together […]

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Ice-cream Shop Designs That Make You Happy

There is only one thing better than ice-cream: a well-designed ice-cream shop. Good designers know that, when entering a dessert store, clients look not only for refreshing treats, but also for entertainment. Typically small spaces, dessert stores offer endless opportunities to play with colors and materials and be bold on a small scale, thus satisfying […]

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Our Interior Design Book Is on Its Way

After helping 300 businesses to brand and design their interiors during a 12-year very productive stretch, we are in the process of publishing an interior design book that tells some of these stories. We filled its pages with images of the completed projects, including branding materials — and with snapshots of how we got there. […]

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What is Interior Branding in Restaurants and Retail Industry?

In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]