At the beginning of this project, the Elektra bakery shop was part of a family-run chain of bakeries in need of redefining their brand. The company was ready to start with an overhaul of the bakery interior design of their shop in Edessa, Greece, focusing on a clean look with quality materials that would serve as a background for their food products. This particular space was small, covering only 377 square feet, but conveniently located on the corner of the main pedestrian street.
The design plan included a long marble food counter as the main focal point, shining under the stylish monochromatic Tom Dixon lights and surrounded by industrial Tolix chairs as hip elements.
All-natural materials like Carrara marble, cedar wood and brass suggest a return to the roots of artisan baking and bring in a slight rustic vibe. The color palette is restricted to black, white and natural tones, with some metallic touches and natural tones. This gives the space a sense of cleanliness and simple elegance, while making the bakery treats the stars of the show and allowing their colors to act as accents that warm up the space.
The exterior of the shop is finished in cedar boards. A black powder-coated steel window box extends outwards into the outdoor area, serving as a seating area and as a bar for customers both inside and outside the shop. This element ties the two spaces together and carries the theme of the Elektra bakery interior design beyond the walls of the shop, while beautifully framing the company’s oversized logo.
To see more images of this bakery design click HERE.
All images via stylepark.com
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.