“You eat with your eyes first” never sounds truer than when you step into a colorful dessert shop. When colors, textures and details suggests as many flavors, half the work of convincing customers to linger, buy and come back is done. If the store sells cupcakes, the most versatile dessert out there when it comes […]
While all sweets may have their armies of lovers and followers, it’s chocolate only that can cause the kind of passion and obsession that turn into a cultural reference. This can be both an advantage and a disadvantage for the interior designer. While chocolate references reflected in elements of design are always appealing, falling into […]
The season is upon us, so it’s time to talk Halloween decor. Defined as the holiday that brings together the best two things in the world – fun decor and candy – Halloween is a great opportunity to warm up for the upcoming decorating season. To get you started, we rounded up a few Halloween […]
While great sales are in large part the result of a good quality product, this is never the whole story. When it comes to retail stores, even your best products may just go unnoticed if not backed by excellent presentation. Fortunately, if your brick-and-mortar store is not yet the success you dreamed of, there are […]
If you want to survive in the restaurant business, cleanliness is a must. It is not only that subpar restaurant hygiene will turn your clients away in an instant, but dirty premises will sooner or later attract the attention of the local public health department and threaten the very existence of your business. As a […]
How Does Art Change with the Climate? Art, we all know, is a reflection of the life, people, culture, events, and practices of the place and times they belong to. It’s almost unbelievable how art captures even the slightest of these details in a subtle yet discreet manner. However, have you ever wondered how the […]
Good interior design is not only about beauty and function, but also about health. Today, we spend most of our time indoors, which makes a healthy interior more important that ever. While the aesthetics of a space does contribute to a better mood (thus better health), how else can you promote healthy living through interior […]
In a society that is becoming more and more environmentally minded, the list of eco-friendly products and materials keeps getting longer. When it comes to interior design, it’s all about reusing materials, finding green alternatives for single-use products, replacing traditional materials with better solutions – and yes, 3D printing. Below, we put together a short […]
Neptune Place. Lights by Tazz Lighting In the specialized field of lighting design and supply (including the design of lighting control systems), San Diego-based Tazz Lighting has an excellent reputation as a company that stays behind its products and for whom no project is too small. When we approached them for our Beauty Bakerie and […]
If you are the owner of an ice-cream or frozen-yogurt store whose customers eat their dessert with solid-colored spoons, you are missing out on a hot trend. We have recently interviewed Mitch Kleinman, the owner of Frozen Solutions and the creator of the MAGIC Color Changing spoons, a hot-seller product in the frozen-treat industry. His […]
Restaurant Web Design by NonStop Marketing Phelan Riessen is the driving force behind the San Diego-based NonStop Marketing design and development company. Having started in the web design industry when such an industry hardly even existed, he worked with more than 1,000 companies, among which a substantial number of restaurant businesses. According to Phelan Riessen, […]
Sugar Creek works with dessert stores all across the United States and offers a large variety of crafted soft-serve mixes with real bulky flavorings. Created in 1946, the company changed hands again in 2007, and became one of the largest and most successful of its kind in the country. Aside from its high-quality mixes, Sugar […]
Unlike restaurants, coffee shops often become part of their customers’ daily routine. Having the opportunity of acquiring such a loyal clientele, cafe owners should take advantage of it by offering their customers more than just good coffee: a great ambiance and a memorable experience. A unique interior design, an Instagram-worthy space or a place that […]
Candy store designs are amazing opportunities for creativity and originality. First, the colors of their products provide endless chromatic inspiration. Second, they generally cater to children, giving designers a sense of freedom in being playful. Third, they are meant to give joy and happiness, which makes for a wonderful designing experience. Below, we put together […]
If ice cream or frozen yogurt stores can entice customers with vibrant colors that evoke their flavors; and if dessert stores can rely on their products’ appetizing colors and smart packaging to bring in clients – one of the challenges of creating effective bakery interior designs is making their products shine. The neutral colors and […]
There is only one thing better than ice-cream: a well-designed ice-cream shop. Good designers know that, when entering a dessert store, clients look not only for refreshing treats, but also for entertainment. Typically small spaces, dessert stores offer endless opportunities to play with colors and materials and be bold on a small scale, thus satisfying […]
An exciting drink with fruity aromas and a bottom layer of chewy tapioca pearls, bubble tea has already become the main attraction in cafes all around the world. It’s only natural that the frothy drink of Taiwanese origin inspires equally exciting tea store designs. Its flavors are the perfect inspiration for colorful decor and the […]
After helping 300 businesses to brand and design their interiors during a 12-year very productive stretch, we are in the process of publishing an interior design book that tells some of these stories. We filled its pages with images of the completed projects, including branding materials — and with snapshots of how we got there. […]
When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on […]
In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]
Summer is nearly here and so is the appetite for colorful desserts to be enjoyed when out and about. This is always a good time to redesign your menu and create some special dessert items that will make your customers remember you. A special custom dessert can be just your personal touch to a wonderful […]
If there is one variable that plays a vital role in the success of your business, it is your daily customer number, or how many people you can expect to buy your products or services every day. The size of the crowd that you can rely on daily is the one that drives your operating […]
There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]
If you want to stay ahead of the competition or even survive in the fierce restaurant market, gathering as much information as possible from your clients is essential. Creating a customer database helps you have a clear idea on where your business stands, and gives you the information you need to become more proactive in […]
Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]
We already accept it as a fact that the 2020 Covid-19 pandemic will change things in terms of commercial interior design. Whether it’s improvements meant to help with social distancing even after the end of the quarantine, or simple gadgets that answer problems we never knew we had before – it’s already happening. These are […]
Between dramatic wallpapers that make other wall decor obsolete and ceiling finishes that are worthy of admirations as pieces of art, the 2020 trends in commercial interior design are far from timid. A need for artistic expression has always been the domain of designers, and this year proves it again. After a few weeks of […]
Meshmatics Chandelier by Moooi via Pinterest When competing with all the beautifully designed commercial spaces out there, the best way for a designer to create an interior that inspires and captures the attention is to incorporate the surprise factor into its work. With their often untapped potential, ceilings are an excellent background for such endeavors. […]
Monochrome Floral Wallpaper from Betapet on Etsy When designing an interior space and trying to create some visual beauty, your walls are your largest canvas and one of the best opportunities to make an impression. Dressing them in color, pattern and texture comes before any other decorative effort you have in mind and is sometimes […]
When working on your restaurant or dessert shop interior design project, you need to carefully consider your seating options. The reasons are simple. First, you need to purchase your chairs or bar stools in large numbers, so this will use a big chunk of your budget. Second, the type of chairs you buy influences your […]
