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Branding and Identity in the Design of Emoticon-themed Pop-up Store

Via trendhunter.com
All photos: trendhunter.com

When emoticons become inspiration for real-life objects, the connection between reality and the virtual world has come full circle. The Kakao Talk pop-up store in Seoul closes this circle of influence and offers its young customers the opportunity to meet with familiar emoticon characters in the flesh.

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Kakao Talk is a Korean mobile instant messaging application with fun-looking animated emoticons that are highly popular and relatable. The pop-op store sells related memorabilia, among which the “Kakao friends” figurines have great success.

Memorabilia-Store-Design

The pop-up store recreates the virtual world of the Kakao Talk app, borrowing the vibrant yellow of its UI design to create a bright and fun space. The chromatic pallet is kept simple, with the fresh white floor emphasizing the playful character of this sunny background.

While obviously used as a branding element, yellow is an excellent chromatic choice for a store inspired by a messaging application. Having the ability to create enthusiasm and appetite for communication, the color is perfectly suited to welcome clients with a taste for fun and talk.

Brand-Identity-in-Kiosk-Design
Large sculptures representing Kakao Talk emoticons are guarding the store, allowing the young clientele to snap pictures with these recognizable faces. Large disks with oversized two-dimensional versions of the “Kakao friends” are taking the industrial-looking ceiling with its pipes and ventilation ducts into familiar territory.

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The Kakao Talk pop-up store and all its identifiable design elements is a perfect example of successful branding and the importance of a recognizable identity in achieving commercial success.

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Please take a look at our Before and After images of selected projects from 2015 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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