Building your brand and marketing your business heavily rely on visual elements. You are in large part what your customers see, which means you must be careful about what image you present to the world. Visual elements such as logos, interior colors, loyalty and business cards, packaging products, signage, front store graphics and decals are […]
It is always better to start the complicated journey of building your business with a clear understanding of what you should expect. Whether you want to open a new restaurant, store or dessert shop, or to simply update your old one, knowing the ins and outs of the commercial interior design process will help you […]
If you decide to ask any chef what type of restaurant they would like to open, make sure to clear your schedule for a couple of hours. Sit back, relax, and listen as they unravel a restaurant concept that leaves you dreaming. Their vision goes beyond mere menus – in fact, they might not even […]
When trying to define and communicate your brand, you may tend to think about marketing strategies, product packaging, unique products or services you want to offer, or even the specific relationship you want to build with your customers. While all these help express your brand, there is one more tool that is not only effective […]
We have recently celebrated 15 years of being in business and of awesome design projects with a slightly different enterprise. Having been given this happy opportunity to look back at everything that we created along the years, we decided to capture some of our best project in our new interior design book Small Store Design […]
If you are a lease-seeking small business or run a restaurant that needs to secure a good lease from a landlord, having a website is essential. In today’s digital world, a website is not an option anymore: It is your pitch, your business card, the expression of your intent, and your face to the world. […]
When it comes to interior design, visuals are everything. While your store may be well-thought and functional, your customers will be awed by what they see. A well-chosen palette and some bold wall graphics can go a long way in winning their hearts. But what about other visual elements of design or marketing that are […]
In the last decade, a new reality gradually became clear: Restaurant designers have to re-evaluate the way they create their interiors, and pay attention to their appeal to social media users. With a large number of customers choosing dining venues based on their online presence, and with the constant hunt for the next best Instagram […]
Making delicious desserts is the first step to running a successful dessert shop. The second major step is letting people know that you make them and encouraging them to try your products. Assuming you’re mainly interested in baking and having other people eat your treats, trying to promote your dessert shop may seem like a […]
One of the services we offer our clients is a Graphic Design Package consistent with each business brand we create. This package is a well-crafted collection of branding and marketing items that translates our clients’ business vision into visual elements. Whether it is logos, business cards, graphics to be included in the interior designs, custom […]
Takeaway packaging is more important than many companies give it credit for. Your packaging isn’t just a way to get your products to your customers. The packaging that you use keeps your products safe, warm in the case of hot food, well presented, and hygienic. It also stops leaks, protecting other products and customers. It […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
During our 13 years in the interior design trenches, we worked with a lot of franchise businesses and helped new owners bring together unique interiors and the requirements of a well-established brand. We watched our clients build their successful ice-cream shops and learned what works and what doesn’t during this complex process. This is why […]
Today more than ever, keeping up with the times in the restaurant and retail business is a job in itself. Tastes change from one year to another, generational divides make it harder to appeal to a vague audience, and neighboring businesses are always up to something new that keeps you on your toes. In this […]
Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]
After helping over 300 businesses to brand and design their interiors during a 15-year very productive stretch, we published an interior design book that tells some of these stories. We filled the pages of our Small Store Design Extravaganza with images of the completed projects, including branding materials, and with snapshots of how we got […]
When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on […]
In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]
There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]
If you want to stay ahead of the competition or even survive in the fierce restaurant market, gathering as much information as possible from your clients is essential. Creating a customer database helps you have a clear idea on where your business stands, and gives you the information you need to become more proactive in […]
Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]
If you are the owner of a small store, you may be inclined to think that business branding is not for you. After all, the brands that you easily recognize are those of large companies with large marketing teams and even larger budgets. As for you, you only want to get your business off the […]
How to design a mid-century modern look in any interior. The mid-century modern look in both residential and commercial spaces is making a big comeback, and a refresher course in this modern style is always welcome. If you are charmed by this type of interiors and want to bring modern elements into the design of […]
If you have been following us for a while, you know that we never pass an opportunity to work on a frozen yogurt kiosk design project or spread some happy colors into the world. We have recently done both when we completed the design of the Yogurt & Yogurt Kiosk in Moreno Valley Mall, Moreno […]
Kung Fu Boba Tea Cafe, a successful New York business, is expanding into San Diego territory, and we are only too happy to help them achieve their goal. This is how we ended up creating a modern tea shop interior design for their new, high-end location at Carmel Mountain Gateway Plaza Shopping Center (11491 Carmel […]
Pet Store Interior Redesign by Mindful Design Consulting We have always believed that the interior design is an important part of a restaurant or store’s brand image. With this in mind, we recently recreated the interior of a pet store bought by a new owner who was ready to give it a second life. Completed […]
Creative Restaurant Design – Taking it From Old to Modern… Like all design enthusiasts, we love a good before-and-after shot that proves the power of creative interior design. Mindful Design Consulting became again the protagonists of such a project when we recently took the existing old Greek restaurant space in Carmel Mountain Shopping Center, San […]
Designer: Mindful Design Consulting If you think eyeglasses stores are fated to be boring and uninspiring, think again. An optometry store in San Francisco is determined to prove that, if you’re coming in to get your glasses, you should also have something worth seeing. Eyewear Envy started with the typical design of this type of […]
Have you ever noticed how some slick and modern restaurant sometimes opens in a historical area of your city, just to close within a few months because of a lack of customers? What causes a restaurant with beautiful interior design, great customer service and an excellent menu to fail so fast? The answer is simple. […]
To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]
