To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]

If you have ever wondered why you should hire a professional when designing the interior space for your business, the response is, among others, suggestive selling. Suggestive selling is a concept that all successful companies use, and that has to do with the image they try to project in order to maximize their sales. Employing […]

ouchScreen ordering menu in restaurants

If you are a restaurant or bar owner trying to improve your services and rise above the competition, turning digital may just be the detail that does it. While the typical restaurant offers printed menus to their patrons, you can take a step into the future and replace them with an ordering system that changes […]

Pet store interior design

Designed by Mindful Design Consulting A fun project that we recently completed in San Diego is Ted’s Grooming Emporium, a pet store plus dogs grooming salon, all in one. Designed for dogs only, the store has a clean, playful interior, where cold tones mix with the warmth of wood. The name of the store comes […]

Colors in commercial interior

Designer: Mindful Design Consulting For the Vape Round shop in Canada, one of our new store designs, we envisioned a modern space, closer to one fit for a technology retailer. That meant clean lines, yet plenty of display cases and shelves, plus a well-organized vape shop design and well-thought layout that would allow the customers […]

Restaurant Wall Decor. Photo via yatzer.com Too many times restaurants lack personality and spark. Food can be delicious, the service prompt and delightful, yet the interior is generic and uninspiring. Considering how many options you have in turning your restaurant into a unique space, allowing it to fade into the background is a missed opportunity. […]

Via retaildesignblog.net Designer: Katarzyna Wieteska All photos via retaildesignblog.net Another experiment in product branding and packaging, this time designed by Katarzyna Wieteska, brings to the forefront the beauty of natural cosmetics ingredients. A collection that includes products such as soap, face cream and fragrance is housed in boxes that flaunt a geometric construction and a modern appeal. […]

Via retaildesignblog.net Designer: GOOD All photos via retaildesignblog.net A new brand concept experiment embraces the beauty of natural elements in perfume package design. Created by Igor Mitin from GOOD, a PR and design agency from Kazakhstan, the Zen perfume containers combine the transparency of glass with the visual appeal of natural shapes. The Zen brand […]

Via retaildesignblog.net Designer: Tanya Farba All photos via retaildesignblog.net An interesting approach in package design drops imagery and uses only color in an attempt to create a certain response in the consumer. The packages created by Tanya Farba for the Seam Foam cosmetic series take the colors of the beach at different times of the […]

Via retaildesignblog.net All images via retaildesignblog.net Stepping away from the typical uniformity of snack packaging, Ayala Tal, a Visual Communication student from Shenkar, Israel, came up with a little twist in the design of nuts and peanuts pouches. For those interested in branding and package design, this unique idea is worth considering. As part of […]

Via dexigner.com All photos via dexigner.com Making the transition from a subscription-based service to retail, the recipe kit service Simply Cook has dressed up its products in new and pretty clothes. B&B Studio and Path worked on this branding design project and came up with an attractive and efficient way to present the company’s range […]

Frozen Yogurt Shop Design and Branding

We completed another project in Liberty Station, this time a frozen yogurt and ice-cream shop interior design that we seasoned with a pinch of mid-century nostalgia. The store name, Besties Cool Treats, evokes images of lasting friendships and stories shared across the dessert table. We kept the design of the store in step with this […]

New business, Cousin’s Candy Shop design and branding by Mindful Design Consulting When opening a new business, you have to prove not only what you can do, but, most importantly, what you can do better than your competitors. Getting ahead of the competition is a monumental and never-ending task that requires you to employ every […]

Coffee Icon interior branding by Mindful Design Consulting

Photo above: Coffee Icon interior branding by Mindful Design Consulting team We are often asked for more details regarding our work and how we can help business owners. Even though our Services page offers you a great summary of what we are all about, here are a few more answers to some of the most […]

Modern Car Wash Design By: Mindful Design Consulting, LLC Architect: Karnak Development, Inc.  From a design point of view, car washes are rarely inspiring places. Yet this is the exact reason why excellent design can make them stand out. It is the case of the new My Express Car Wash concept in the Los Angeles […]

Photo above: Vetrazzo Cobalt Sky recycled glass mix countertop via vetrazzo.com If you want to create a “green” interior for your business or use sustainable products that attract more customers, you have an abundance of options. From furniture and carpets to stunning 3-D printed objects, today’s eco-friendly interior design products won’t leave you disappointed… Click HERE to see our SEPTEMBER newsletter. If you are […]

McDonald’s Restaurant Interior Via dezeen.com and businessinsider.com Designer: Landini Associates All photos: Ross Honeysett via dezeen.com McDonald’s Restaurant Interior. In the last decade and a half, McDonald’s faced a lot of scrutiny about the effect of its products on its customers’ health. However, the American icon fast food chain has proved that it can reinvent itself and survive […]

Old Spice appealing packaging for visual branding

A good, well-designed company rebranding strategy can change a way a business is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, among others, the power of well-chosen slogans, […]

JCPenney mall entrance with readopted logo after retail rebranding attempt

Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s 2011 retail rebranding efforts that resulted in declining foot traffic and sales. […]

Sears logo before business rebranding

Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of online shopping. This is an example of business rebranding […]

Creating window displays is not a new art. However, it has nowadays reached new levels of creativity. Good designers turn store windows into their artistic canvas and create spectacular displays regardless of budget limitations. When the budget allows it, windows can become veritable fairy tales that lure customers in. When not, ingenuity more than makes […]

Beauty Bakerie Store Front

Cosmetics Store Designer: Mindful Design Consulting Store photos courtesy of Tazz Lighting A San Diego store found a way to mix the fascinating worlds of cosmetics and desserts, and we are the ones behind its interior design. Opening in April this year in Westfield Mission Valley, the Beauty Bakerie cosmetics store has a mouth-watering interior reminiscent of […]

Olala Crepes kiosk front view

Crepes Kiosk Interior Design: Mindful Design Consulting, LLC Branding Design: Mindful Design Consulting, LLC Photos by Olala Crepes, graphics by Mindful Design Consulting We have recently added a new branding and interior design project to our (already hefty) portfolio. This time, it is the Olala Crepes kiosk in the heart of San Diego Liberty Public […]

Colorful furniture in office interior

If colors are an important element in branding, bright colors are great tools when used to capture the energy and dynamism of a corporate brand. This is how vivid tones are used in the Reckitt Benckiser HQ office in Beijing, China. While its creators made a constant effort to translate the metaphor of the kite-shaped […]

Local newspapers turned into counters in New York cosmetics kiosk design

While local culture is a safe, rich and much-used field of inspiration for designers, the Aesop cosmetics kiosk design at Grand Central finds new ways to make even the local element surprising. Determined to connect with New York commuters on a familiar level, the designers use the local newspaper not only as the inspiration for […]

Front counter of Nutella kiosk

In the world of chocolate lovers, eating chocolate by the spoon must be item number one on the guilty pleasure list. To help chocolate aficionados cross that off the list, in 2015, Nutella opened its first official kiosk, located on Paulista Avenue in Sao Paulo, Brazil. This fun kiosk design is meant to attract, incite […]

Via trendhunter.com All photos: trendhunter.com When emoticons become inspiration for real-life objects, the connection between reality and the virtual world has come full circle. The Kakao Talk pop-up store in Seoul closes this circle of influence and offers its young customers the opportunity to meet with familiar emoticon characters in the flesh. Kakao Talk is […]

Via worldarchitecturenews.com Designer: mode:lina architekci All photos: Marcin Ratajczak via worldarchitecturenews.com Anything can become a source of artistic inspiration to a creative mind – including shoelaces. Taking the Run Colors sneakers’ shoelaces as a starting point, the mode:lina designers created a store interior that brings traditional and modern elements together into a unique mix. The beneficiary of these […]

Via grocerants.blogspot.com All photos (c)Steven Johnson via grocerants.blogspot.com and linkedin.com To keep up with the times and changes in customers’ tastes and expectations, businesses must periodically reinvent themselves. This is what Winn Dixie tries to do by opening its first new-concept store in Baymeadows (Jacksonville, Florida), with 50 more stores to follow with a similar remodel all across the […]