To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]

Creative people need creative spaces to collaborate and to produce their best work.  This contemporary office is the bright example and it happen to be the legacy of Leo Burnett – one of the most known advertising company’s in history!  (think of Marlboro man , Pillsburry doughboy, and  Green Giant) Their newly redesigned Sydney office […]

As everyone’s awareness of a better “Green” living arises, the commercial interior design takes on a different trend – “back to nature” movement.  Take a look at the perfect example of the implemented sustainable way of thinking into this charming design of a new restaurant in London called “The Folly.” ” Inspiration for The Folly […]

Please take a look at this magnificent example of branding of a dessert store. Theurel & Thomas is one of the first pâtisseries in Mexico specialized in French macarons, a popular French dessert. Anagrama, took the right approach by create the store’s branding around the product itself – colorful and delightful French cookies. White color […]

A Stanford marketing professor Jennifer Aaker is teaching her students – along with AOL, Facebook, and Abode (clients) – how to find and export joy into our everyday lives.  In order to produce a new branding the professor gets into a deeper level of emotions to create a marketing strategy which increases employee’s productivity and […]

From examples around us, people tend to have variable psychological reactions to different materials.  For example, wood may create a cozy warm feeling; metal may make us feel cooler and more intense.  These sensations deeply effect our reaction to a particular space or a building.  Do not underestimate the materials used in your interior. An […]

Review By Ekaterina Kohlwes – Mindful Design Consulting Part of the branding process is identifying the message you want to send to your target audience. If you look at the branding campaigns of major companies like Pepsi, you can discern the message that they’re trying to create, such as with the “Refresh” campaign created by […]

Today I would love to share some new lighting fixtures for commercial interiors that I am looking at for my new projects. This hair salon complemented by almost paper like fixtures.  The black wall paper helps to complete this sophisticated interior. These red light fixtures add fun and much needed contrast to this all wood […]

Read the original text HERE. Hotel La Quinta’s logo on the hotels’ website. Hotel La Quinta in San Diego, CA is one of those buildings that cannot go unnoticed simply because of its color scheme on top of not such a bad-looking (cross of craftsman and Spanish styles) building. There are two hotels in different […]

  Review By Ekaterina Kohlwes – Mindful Design Consulting Today I would love to share images of this elegant and sophisticated jewelry store located in Kuwait. Octium is a new concept jewelry store opened its doors in October 2009. Located in 360º mall in Kuwait, Octium displays the work of various talented jewelry designers from […]

Review By Ekaterina Kohlwes – Mindful Design Consulting Most of us are on Twitter, but do you know what Twitter’s office look like?  It’s located in San Francisco, CA and here are some pictures of the inside. The office collected plush sustainable furniture combined in a fantastic design ethics.  The design theory was to create […]

By Ekaterina Kohlwes – Mindful Design Consulting. We can’t deny that scale plays a big role as an influential element in a building design.  Finding yourself inside of enormous Notre-Dame cathedral makes you feel very small and unimportant. Grandiose buildings have an ability to shock us by their scale and to make us feel miniature.  […]

One-way vision graphics have been used as vehicle wraps for years.  We see it all around us on buses or cars. Using the same graphic film on buildings is becoming something very trendy in resent years. On this image you can see one-way vision window graphic film.  Left side is the view from the inside […]

By Ekaterina Kohlwes – Mindful Design Consulting Have you ever walked into a business space and were shocked by the gloomy, uninviting surrounding created by bad lighting, crazy colors or even smell? What about those times you entered a business and felt like your mood improved, as if you were uplifted and inspired?  Consider the […]

From all the recommendations on how to update your business space or your home, one of the most dramatic and quickest techniques would be to update your lighting fixtures. Lighting fixtures actually are not as hard to replace as you may think and they can add a distinctive character to your space instantly. Besides, most […]

As a commercial interior designer I often get a number of interesting e-mail offers from various artists and vendors.  But this is something I would definitely like to share with all of you.  It’s a company that designs and installs water art pieces.  These images are really inspiring and make you believe that we are […]

Many store’s sound consultants suggest creating a “permanent party atmosphere” to attract younger crowds to shop. Now you can learn about some sounds that have been proven to affect us in certain ways and can be used by you in your business as desired. Read more in this article.

We’ve been approved by the Health Department and are ready to submit drawings for the Building Permit. We are also in a process of selecting colors and materials. This project is coming to life! To see this project from the beginning click HERE and HERE.

Last month several people have asked me to define the latest trends in architectural design. I am not an expert on architecture history or on different movements in architecture, but I do practice design on ongoing bases. Constant research on the world’s greatest projects is a must for me while working on my projects. It’s […]

We’ve measured the space and I finished some preliminary studies. To see progress of this project click HERE.

I recently started this project in Los Angeles, CA.  It’s an existing Car Wash and the owner wants to add a cafe shop into the existing small shop space.  Let’s see how we can spice it up!  The building is older than I am and is in pretty bad shape.  The client is on a […]

By Ekaterina Kohlwes – Mindful Design Consulting This small salon needed not only a new facelift, it desperately needed a business identity! The salon’s overall floor plan was unnecessarily divided into a few small rooms, making the space look small. The walls were painted into a wild pallet of colors. The salon’s space was not […]

Interior design elements are the strongest influential aspect of any business after the exterior representation. Your interior will become your branding element if your services bring customers inside on regular bases. Did you ever think what feelings you would like to suggest to your customers as they enter your space? Elements We Can Control: Furniture! […]

The predominant pattern of many cities makes it harder to create an identifiable business on the exterior. The possibilities to personalize become limited to the main entrance and largely to the signage on the outside of the main building. Do not underestimate the importance of your business signage! A professionally made sign easily seen from […]

Have you ever thought about what kind of message your business space is sending to your clients? Most of our services are to some degree relatively intangible, therefore their quality can be difficult to evaluate by clients and therefore building a strong brand image based exclusively on quality of service is a challenging task. Services […]

Great Branding

Great space is not branding – great feeling is! We don’t just design your space, we make you feel good! We believe that the built environment (your business interior design) greatly affects human behavior, emotional and physical health, and our overall well-being. It is our responsibility to work together with our client (you) on creating […]