If you are dreaming of owning a dessert store, but building the business from the ground up seems overwhelming, buying into an existing franchise may be an option. We have discussed before the pro and cons of both alternatives in our franchise versus new brand article. If your decision leans toward getting the help that […]
One of the services we offer our clients is a Graphic Design Package consistent with each business brand we create. This package is a well-crafted collection of branding and marketing items that translates our clients’ business vision into visual elements. Whether it is logos, business cards, graphics to be included in the interior designs, custom […]
Takeaway packaging is more important than many companies give it credit for. Your packaging isn’t just a way to get your products to your customers. The packaging that you use keeps your products safe, warm in the case of hot food, well presented, and hygienic. It also stops leaks, protecting other products and customers. It […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]
Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]
Analyzing the success of famous franchises is an excellent exercise for those who want to become franchise owners themselves and who would like to use the same recipe. So what makes a franchise successful? Brand continuity, brand recognition, appealing interior design, product variety and exceptional product taste seems to be the magic mix that ensures […]
During our 13 years in the interior design trenches, we worked with a lot of franchise businesses and helped new owners bring together unique interiors and the requirements of a well-established brand. We watched our clients build their successful ice-cream shops and learned what works and what doesn’t during this complex process. This is why […]
Read the original text HERE. Hotel La Quinta’s logo on the hotels’ website. Design Elements to Make Hotel La Quinta Shine! Hotel La Quinta in San Diego, CA is one of those buildings that cannot go unnoticed simply because of its color scheme on top of not such a bad-looking (cross of craftsman and Spanish […]
