Takeaway packaging is more important than many companies give it credit for. Your packaging isn’t just a way to get your products to your customers. The packaging that you use keeps your products safe, warm in the case of hot food, well presented, and hygienic. It also stops leaks, protecting other products and customers. It […]

PopBar Gelato Franchise

Analyzing the success of famous franchises is an excellent exercise for those who want to become franchise owners themselves and who would like to use the same recipe. So what makes a franchise successful? Brand continuity, brand recognition, appealing interior design, product variety and exceptional product taste seems to be the magic mix that ensures […]

Fun Ice-Cream and frozen yogurt store

During our 13 years in the interior design trenches, we worked with a lot of franchise businesses and helped new owners bring together unique interiors and the requirements of a well-established brand. We watched our clients build their successful ice-cream shops and learned what works and what doesn’t during this complex process. This is why […]

Green Plans in Restaurant Interior

The easiest way to completely change the look and mood of a room and guarantee instant visual impact is finishing off the space with plants. The same goes for restaurant and cafe designs, where the green element can become more than just a final accent. Every designer or business owner should consider greenery, flowers and […]

Today more than ever, keeping up with the times in the restaurant and retail business is a job in itself. Tastes change from one year to another, generational divides make it harder to appeal to a vague audience, and neighboring businesses are always up to something new that keeps you on your toes. In this […]

Operating a food truck business have always been a common dream of cooking aficionados who yearn for the freedom of working for themselves. When they are part of an established businesses, food trucks also help in reaching more people, marketing services and increasing brand recognition. Photo above via made-in-china.com In 2020, however, adding a food […]

Among a myriad other decision you have to make when opening your ice-cream parlor, choosing between an open and a closed ice-cream case is going to make a difference in the look of your interior and even in the way you conduct your business. If you are undecided and need some help in evaluating the […]

Maybe it’s the fast approaching Valentine’s Day that makes our sweet tooth act up again, or maybe it’s just our old hobby of looking for new desserts to try. Either way, we collected here a few of the latest dessert trends both for our own satisfaction and to remind you that a new take on […]

It’s been said many times that painting your walls is one of the easiest and surest ways to completely change the look of your residential or commercial space. While color is the most important decision you’ll make when choosing from the many types of paint available, this is only one question you’ll face when contemplating […]

Water guide in business

Water Quality Guide for Your Business.  Water is one of the essential commodities that exist in every society. It’s also a critical factor in the survival of living organisms. Since water is a crucial commodity, it falls under fast-moving consumer goods (FMCG). This means that it sells fast and at a low price. In recent […]

What is a Chimney Cake? With its satisfying texture and unique taste all packed in an unusual circular shape, the once regional Kurtoskalacs seems to have international ambitions. Those who have tasted it would probably readily acknowledge that this bakery product is well-derserving of global acclaim. Passionate dessert lovers that we are, we had to […]

The season is upon us, so it’s time to talk Halloween decor. Defined as the holiday that brings together the best two things in the world – fun decor and candy – Halloween is a great opportunity to warm up for the upcoming decorating season. To get you started, we rounded up a few Halloween […]

While great sales are in large part the result of a good quality product, this is never the whole story. When it comes to retail stores, even your best products may just go unnoticed if not backed by excellent presentation. Fortunately, if your brick-and-mortar store is not yet the success you dreamed of, there are […]

Cleaning a Restaurant

If you want to survive in the restaurant business, cleanliness is a must. It is not only that subpar restaurant hygiene will turn your clients away in an instant, but dirty premises will sooner or later attract the attention of the local public health department and threaten the very existence of your business. As a […]

Art changes with the climate

How Does Art Change with the Climate?  Art, we all know, is a reflection of the life, people, culture, events, and practices of the place and times they belong to. It’s almost unbelievable how art captures even the slightest of these details in a subtle yet discreet manner. However, have you ever wondered how the […]

Neptune Place. Lights by Tazz Lighting In the specialized field of lighting design and supply (including the design of lighting control systems), San Diego-based Tazz Lighting has an excellent reputation as a company that stays behind its products and for whom no project is too small. When we approached them for our Beauty Bakerie and […]

If you are the owner of an ice-cream or frozen-yogurt store whose customers eat their dessert with solid-colored spoons, you are missing out on a hot trend. We have recently interviewed Mitch Kleinman, the owner of Frozen Solutions and the creator of the MAGIC Color Changing spoons, a hot-seller product in the frozen-treat industry. His […]

Restaurant Web Design by NonStop Marketing Phelan Riessen is the driving force behind the San Diego-based NonStop Marketing design and development company. Having started in the web design industry when such an industry hardly even existed, he worked with more than 1,000 companies, among which a substantial number of restaurant businesses. According to Phelan Riessen, […]

Sugar Creek works with dessert stores all across the United States and offers a large variety of crafted soft-serve mixes with real bulky flavorings. Created in 1946, the company changed hands again in 2007, and became one of the largest and most successful of its kind in the country. Aside from its high-quality mixes, Sugar […]

Small Store Design Book

After helping 300 businesses to brand and design their interiors during a 12-year very productive stretch, we are in the process of publishing an interior design book that tells some of these stories. We filled its pages with images of the completed projects, including branding materials — and with snapshots of how we got there. […]

My Yogurt frozen yogurt brand vs franchise

When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on […]

Restaurant Interior Branding Design

In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]

Summer is nearly here and so is the appetite for colorful desserts to be enjoyed when out and about. This is always a good time to redesign your menu and create some special dessert items that will make your customers remember you. A special custom dessert can be just your personal touch to a wonderful […]

If there is one variable that plays a vital role in the success of your business, it is your daily customer number, or how many people you can expect to buy your products or services every day. The size of the crowd that you can rely on daily is the one that drives your operating […]

There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]

If you want to stay ahead of the competition or even survive in the fierce restaurant market, gathering as much information as possible from your clients is essential. Creating a customer database helps you have a clear idea on where your business stands, and gives you the information you need to become more proactive in […]

Loyalty Program

Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]

We already accept it as a fact that the 2020 Covid-19 pandemic will change things in terms of commercial interior design. Whether it’s improvements meant to help with social distancing even after the end of the quarantine, or simple gadgets that answer problems we never knew we had before – it’s already happening. These are […]

With “non-essential” businesses having to close their doors in order to stop the spread of Coronavirus, restaurant and store owners open their lives to uncertainty and fear. This is not an easy time for anybody, and small business owners are particularly vulnerable. If you are one of them, the quarantine is a time for rethinking […]

If you own a restaurant business and you want to be ahead of the game, a mobile app is the fastest way to bring you there. With the prevalence of phone usage today as a mediator for so many activities, not taking advantage of it is a mistake. The reports are impressive. The vast majority […]