While great sales are in large part the result of a good quality product, this is never the whole story. When it comes to retail stores, even your best products may just go unnoticed if not backed by excellent presentation. Fortunately, if your brick-and-mortar store is not yet the success you dreamed of, there are […]
If you want to survive in the restaurant business, cleanliness is a must. It is not only that subpar restaurant hygiene will turn your clients away in an instant, but dirty premises will sooner or later attract the attention of the local public health department and threaten the very existence of your business. As a […]
How Does Art Change with the Climate? Art, we all know, is a reflection of the life, people, culture, events, and practices of the place and times they belong to. It’s almost unbelievable how art captures even the slightest of these details in a subtle yet discreet manner. However, have you ever wondered how the […]
Neptune Place. Lights by Tazz Lighting In the specialized field of lighting design and supply (including the design of lighting control systems), San Diego-based Tazz Lighting has an excellent reputation as a company that stays behind its products and for whom no project is too small. When we approached them for our Beauty Bakerie and […]
If you are the owner of an ice-cream or frozen-yogurt store whose customers eat their dessert with solid-colored spoons, you are missing out on a hot trend. We have recently interviewed Mitch Kleinman, the owner of Frozen Solutions and the creator of the MAGIC Color Changing spoons, a hot-seller product in the frozen-treat industry. His […]
Restaurant Web Design by NonStop Marketing Phelan Riessen is the driving force behind the San Diego-based NonStop Marketing design and development company. Having started in the web design industry when such an industry hardly even existed, he worked with more than 1,000 companies, among which a substantial number of restaurant businesses. According to Phelan Riessen, […]
Sugar Creek works with dessert stores all across the United States and offers a large variety of crafted soft-serve mixes with real bulky flavorings. Created in 1946, the company changed hands again in 2007, and became one of the largest and most successful of its kind in the country. Aside from its high-quality mixes, Sugar […]
After helping over 300 businesses to brand and design their interiors during a 15-year very productive stretch, we published an interior design book that tells some of these stories. We filled the pages of our Small Store Design Extravaganza with images of the completed projects, including branding materials, and with snapshots of how we got […]
When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on […]
In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]
Summer is nearly here and so is the appetite for colorful desserts to be enjoyed when out and about. This is always a good time to redesign your menu and create some special dessert items that will make your customers remember you. A special custom dessert can be just your personal touch to a wonderful […]
If there is one variable that plays a vital role in the success of your business, it is your daily customer number, or how many people you can expect to buy your products or services every day. The size of the crowd that you can rely on daily is the one that drives your operating […]
There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]
If you want to stay ahead of the competition or even survive in the fierce restaurant market, gathering as much information as possible from your clients is essential. Creating a customer database helps you have a clear idea on where your business stands, and gives you the information you need to become more proactive in […]
Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]
We already accept it as a fact that the 2020 Covid-19 pandemic will change things in terms of commercial interior design. Whether it’s improvements meant to help with social distancing even after the end of the quarantine, or simple gadgets that answer problems we never knew we had before – it’s already happening. These are […]
With “non-essential” businesses having to close their doors in order to stop the spread of Coronavirus, restaurant and store owners open their lives to uncertainty and fear. This is not an easy time for anybody, and small business owners are particularly vulnerable. If you are one of them, the quarantine is a time for rethinking […]
If you own a restaurant business and you want to be ahead of the game, a mobile app is the fastest way to bring you there. With the prevalence of phone usage today as a mediator for so many activities, not taking advantage of it is a mistake. The reports are impressive. The vast majority […]
Once your dream of owning a restaurant has taken shape and you are ready to get down to business, there are few important aspects of operating a business that you must carefully weigh. One of them is choosing a POS system for your restaurant. Even you are a very small shop, it is difficult or […]
Whether you are working on a commercial or a residential design project, you will at some point have to answer the question “What is better for my space? A tank storage or a tankless water heater?” For the unsuspecting business owner that already has more than enough to think about, facing yet another problem, and […]
It might be difficult, but impossible to grasp how certain people pay more attention to the restaurant’s décor and ambient than they do to their plates. Let’s talk about small tapas restaurant design ideas to consider. We’re naturally drawn by beauty, light and colors. The second we enter an unfamiliar place our sight remains fixed […]
Have you ever had the feeling that your business, while fairly successful, it’s still not where it should be? You work hard, you invest in a wonderful interior design and an excellent branding strategy, you do everything right – yet your customers don’t seem to share your enthusiasm. You cannot put your finger on it. […]
Let’s talk about lighting a retail store. There are so many things to consider when designing a retail space. Every little decision can have an effect on your sales during the design process. Paint color, flooring options, placement of items, and checkout spaces all need to be thoughtfully designed. With so many decisions to make, […]
By keeping the pulse of customers’ ever-changing tastes and preferences in interior design and working to bring their dreams into reality, we have the advantage of a first-row view to the fluctuating trends in interior design. From one year to another, we see customers being charmed by a new color shade, a new material or […]
How to design a mid-century modern look in any interior. The mid-century modern look in both residential and commercial spaces is making a big comeback, and a refresher course in this modern style is always welcome. If you are charmed by this type of interiors and want to bring modern elements into the design of […]
Few things in interior design are as important in creating moods and triggering emotions as color. The calming effect of cold colors and the stimulating qualities of warm shades are well known, but the effect depends on dosage, tones and chromatic combinations. The task of deciding how to use colors in commercial interior design should […]
Once you decided to hire a designer for your store or restaurant project, it is time to have a serious talk about your vision. However, you may be a little confused when it comes to what such communication entails. You may wonder what is expected of you and how you can help the process. In […]
Photo: hunchoo on Etsy Halloween is approaching fast, so some preparations are in order. If your inner child has been yearning all year to come out, this is the perfect time to do it. And what better way to allow yourself to have some fun than setting up some Halloween decor? Here are a few ideas […]
Eco-friendly Business. TreeVive by EcoChoice palm leaf deli tray, via webstaurantstore.com If you want to market yourself as an eco-friendly business, choosing sustainable materials, finishes and furniture during the interior design process is not enough. Especially when it comes to a restaurant business, using environmentally friendly food containers is not only good for the planet, […]
Naturals Ambary Rug by Jaipur for Burke Decor – 50 percent wool, 50 percent hemp for Eco-friendly interior design In your attempt to remain as environmentally friendly as possible in the process of building your restaurant or store, you may have started with using sustainable materials for your structural work or finishes. Once your space is ready to decorate, […]
