Beauty products arranged in the shape of a giant eye

With image overload shaping the way today’s customers react to what they see, just a pretty window may not get the attention of passers-by and convince them to enter a store. More than beautiful and attractive, its design has to be ingenious and surprising. To keep potential customers interested, some beauty shops have found unique ways to make their cosmetics storefront and window displays worthy of a stop.

Charlotte Tilbury Make-Up House of Rock’n Kohl window display in the iconic Selfridges store in London does not turn to any additional decorative elements to introduce the cosmetics collections inside. Instead, it uses make-up as the building block of an artistic creation in which lipstick and kohl become the main attraction.  

Cosmetics window display uses lipstick tubes to create oversized lips

Photo: StudioXAG via

Designed by StudioXAG, the displays include a giant eye with kohl eyelids and red lips made of lipstick. The choice of “materials” is not only a clever and appropriate design decision, but it gives the display an additional note of authenticity: the lips and eye flaunt the very colors of Charlotte Tilbury’s make-up, with no need for chromatic intermediaries.

Cosmetics storefront flaunts giant eye made of kohl

Photo: StudioXAG via

In another window, a glimpse into a backstage dressing room placed in the middle of an overflowing sea of make-up, has a romantic, dreamy feel. Telling a story (or setting the scene and letting customers fill in the details) always works.

Backstage dressing room in cosmetics storefront design

Photo: StudioXAG via

The same design studio is behind the cosmetics storefront and window creations of a Bond Street shop in London. Here, The Body Shop diplays its superfood masks and their main ingredients using oversized graphics printed on foamex.

Colorful superfood masks displays in storefront window

Photo via

While the colors are exuberant and catchy, the message is simple, easy to grasps and effective. This is marketing “straight talk,” where the very clarity of the message makes it fascinating.

Eye-catching window displays for cosmetic masks

Photo via

However, when done right, taking a more subtle approach has its virtues. When we designed the storefront and window displays of the Beauty Bakerie store in Westfield Mission Valley, San Diego (while creating and bringing to life the entire interior concept), we went for fun colors and the simple juxtaposition of its two basic ideas – beauty and dessert.

Flanked by vanity-style lights, the cosmetic displays are placed by scrumptious images of sweet treats that reiterate the colors and motifs inside the store. While we kept the drama in check, we created an intriguing element of surprise by pairing these two unlikely elements in one window display. This has worked in making potential customers step in to learn more about the store’s products.

Beauty store mixes cosmetics and dessert imagery in window display

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Featured photo: StudioXAG via

Please take a look at our Before and After images of selected projects from 2016 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses. 

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