Have you ever thought about what kind of message your business space is sending to your clients?
Most of our services are to some degree relatively intangible, therefore their quality can be difficult to evaluate by clients and therefore building a strong brand image based exclusively on quality of service is a challenging task. Services are distributed using diverse channels such as: company retail stores, dealers, franchise locations and offices. These tangible locations become just as important to helping shape a company’s brand in the eyes of consumers as do more traditional elements such as logos, websites, and promotional materials. The feeling that a space inspires can modify the perception of the brand in an instant. The client values more a brand that distributes its services in a luxury, hi-tech environment than a discount store or poorly decorated space. Service companies are interested in the environment of their location, not only to boost the image if the company but also to increase sales and to create a pleasant environment for its workers.
Read my article about your business’s environment as branding HERE.