Designer: Geoff Tsui
All photos courtesy of Geoff Tsui
A daring geometrical structure and vivid color is a winning combination for a storefront meant to draw potential customers’ attention. This is exactly what the façade of a gift and gadget store in Hong Kong does. Yellow and modern, it flaunts an easy-to-spot and hard-to-forget design.
Konzepp is a concept store with a design dreamed up and put together by Geoff Tsui, the co-founder of the design firm 33WILL, as well as that of the Konzepp concept store itself. The idea behind this store is to offer today’s consumer (who finds more and more value in objects that are not mass-produced), original items that are limited in number, resonate with the buyer on a more personal level and inspire to create.
The façade perfectly matches the concept. The design preserves nothing from the boxed look of the common storefront. Instead, it clearly shows that this is a place where creativity is valued and sought after.
The front structure consists of intersecting planes that create an asymmetrical, intriguing look and invites the eye to further analysis. The design is all about angles and unexpected geometric combinations. This curious construction is not only a smart way to grab the attention of passers-by, but a perfect introduction to a store that offers unique items.
The façade creates a cohesive look with the interior, where the counter retains the same bright yellow color and angular construction. Intersecting yellow beams are positioned obliquely, adding both color and architectural interest to a white interior.
Learn about emerging trends of 2015 in commercial interior design HERE.
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