Camino Farms Market is a gourmet grocery retailer with organic food offerings and an attached restaurant for hungry shoppers. We designed two locations for this chain, the first of which opened this fall in Mission Valley, San Diego. Mixing a contemporary design with green accents and wooden structures for an appropriate mise-en-scène for its quality organic food, this gourmet market design is both elegant and casual, and a perfect fit for a demanding yet easygoing clientele.
Our goal was a chic and modern interior with an easy-to-navigate layout, and accents that tied in with the gourmet theme. To achieve this, we delineated different areas by using a diverse palette of materials. We superposed cold elements such as metal and tile with warm touches like wooden ceiling clouds and faux green walls.
Upon entering, the visitor is welcomed by an interior carefully curated from top to bottom. Suspended ceiling clouds, with their angular structure, mix with minimalist tubular-shaped light pendants to redefine a simply painted ceiling, layer the interior landscape for a rich look, and create a sense of lightness. The soffits are outlined by vertical wooden planks that gracefully follow their curved lines.
Different types of lighting define various areas and product displays. The beauty of the wine shelves is emphasized by track lighting, while the meat and cheese cases benefit from the elegance of simple yet refined pendants with round shapes and the occasional touch of color.
We again used a combination of textures to create a space that offers visual surprises at each step. Together with emphasizing the shape and quirks of the walls and varying the height, shape and decorative treatment of the display cases or shelves, these add up to an aesthetically dynamic gourmet market design.
Black and white floor tile with geometric patterns give way to monochrome tiles for a visual break, then return in the next section of the store. Geometric patterns on the wall, sometimes interrupted by areas of gray paint, echo those of the floor tiles. Wood planks intermingle with granite counters against a background of tile and decorative metal.
This abundance of materials is counterbalanced by a restrained approach to color. A black-and-white palette is subtly softened by occasional infusions of ivory tones, while gray paint functions as a transitional element, mitigating any harsh contrasts. The goal of this gourmet market design is to establish a harmonious setting. The interplay of both soft and contrasting tones, complemented by the elegant company logo that maintains the same attributes, contributes to the overall suggestion of this refined atmosphere.
The faux green walls introduce an unexpected yet perfectly fitted 3D element. The exuberant display is emphasized by the cold texture of metal or tile against which it sits. The combination of green and wooden elements suggests an attempt to maintain a healthy connection with nature through the quality of the products, creating a sense of well-being for customers.
Against this background of subdued tones, the bright color and svelte construction of the wine displays stand out as an elegant and striking element.
In a separate, yet attached area, Pichudo, the Camino Farms Market’s Mexican grill restaurant, responds to an increasing demand for easily accessible dining options in shopping areas. The restaurant retains the same cool contemporary vibes, color palette, and approach to a rich layered look, but takes a step in a different direction with new materials and patterns. This emphasizes the fact that, while being part of the Camino Farms Market brand, Pichudo is a distinct area with a unique function.
Brick veneer walls proved to be a quick but efficient way to impart a warm, charming vibe to the restaurant interior. The exuberant, thick diagonal stripes of the floor borrow from their earthy tones, but cleverly make the transition and tie in with the other floor and wall treatments. Above the clean white wall tiles, a band of black-and-white geometric tiles repeats the gourmet market design’s decorative approach. It delineates the contours of the walls and ceilings and expands into the counter area, where they extend across the entire wall.
Large windows allow an abundance of natural light to cascade into the space, reflecting off the white walls. This light is enhanced by the warm glow of the brass-finished pendants and elegant chandeliers. Serving as the sole infusion of color in the restaurant, the light fixtures stand out, lending their air of sophistication to the entire area.
A tall wine display case takes the eye upwards, emphasizing the entire height of the ceiling, and parallels those in the shopping area.
A layered approach to the ceiling structure, including paint, wood slats, wine display, concrete column, tubular light pendants, and a suspended (and richly textured) soffit above the counter, gives this upper space a life of its own.
Within the color palette, a singular touch of pastel teal, resonating with the restaurant logo, highlights the clear demarcation between the shopping and dining areas. Used sparingly, it subtly but distinctly signals this separation.
Finally, a few green touches against the “brick” wall create a familiar and cozy feeling and tie in with the green wall treatments of the market.
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See our Small Store Design Extravaganza: Commercial Interior Design and Branding 01 book about branding small businesses from logo design to construction, with colorful images, offering insightful explanations every step of the way.