Italy is a country of shoes! This is why I am not surprised to see how Carlo Pazolini boutique in Milan takes a new approach in their new store representation. An inspiring designer Giorgio Borruso was  hired to design on this  store location near the Duomo. The selected space is  4,150 square feet which formerly housed McDonald’s wins a 2011 design award for its creativity.

Shoe Store Interior Design

As we all know the main goal of any boutique store is to display their brand’s shoes, however, the creative design approach that was taken here is taking it to the next level.

Shoe Store Interior Design

Borruso tries to create an artistic expression of the relationship of feet with shoes.  To deliver the feeling of how shoes embrace our feet, in collaboration with Paola Lenti, he shaped felt material into leaf looking shelves providing that soft support to the displayed shoes.

Shoe Store Interior Design

Another major design accent is the combination very rich vibrant colors. Contrasting with the white and dark grey colors bright shelves and furniture create intriguing design elements.

Shoe Store Interior Design

Learn more about the store HERE.

Shoe Store Interior Design

Learn about Suggestive Selling in a Retail Environment.

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