Italy is a country of shoes! This is why I am not surprised to see how Carlo Pazolini boutique in Milan takes a new approach in their new store representation. An inspiring designer Giorgio Borruso was hired to design on this store location near the Duomo. The selected space is 4,150 square feet which formerly housed McDonald’s wins a 2011 design award for its creativity.
As we all know the main goal of any boutique store is to display their brand’s shoes, however, the creative design approach that was taken here is taking it to the next level.
Borruso tries to create an artistic expression of the relationship of feet with shoes. To deliver the feeling of how shoes embrace our feet, in collaboration with Paola Lenti, he shaped felt material into leaf looking shelves providing that soft support to the displayed shoes.
Another major design accent is the combination very rich vibrant colors. Contrasting with the white and dark grey colors bright shelves and furniture create intriguing design elements.
Learn more about the store HERE.
Learn about Suggestive Selling in a Retail Environment.