Interactive Display for Christmas – Holiday Store Front Design
Designed by Moritz Waldemeyer
Everyone loves a good Christmas display. It’s wonderful to celebrate the holiday by admiring lighting crafted by a designer. The layout may be simple or complex. Regardless, the beauty is often unsurpassed on a winter’s night. Moritz Waldemeyer recently created an interactive installation to surpass any traditional Christmas lighting of a store front. In his creation a viewer can actually design the Christmas lights themselves! That’s right, a Christmas light display was created using technology that allow viewers to modify the light display according to their own sense of winter beauty.
This was done for the department store La Rinascente in Milan during the 2013 holiday season. The stunning display was entitled Winter Wonder, and it contained over 1,300 laser cut snowflakes that could light up in a variety of different ways. Observers could download the Winter Wonder app on their tablets or mobile devices. Afterwards, users could use the app to change the shape, size, color, and flow of the snowflakes. Users could make the snowflakes appear small and glittering in the distance. They could then make the snowflakes larger, add neon colors, and make them swoop across the display. After modifying the Christmas display, patrons could share their creations with friends. If patrons missed the creation made out of Winter Wonder, users could preserve it to share with others later through the app.
Winter Wonder was a terrific hit during the 2013 holiday season. It was a perfect blend of holiday cheer, technology, and community. Two snowflakes way, way up for this one!
Via HomeBuildLife blog.
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