Who else if not Starbucks has become a leader in using interactive displays for their storefronts. To launch My Starbucks Rewards program, the company has installed interactive storefronts at its highest traffic locations in Canada.
These interactive storefronts are essentially window displays that encourage user interaction in return for rewards. Offering rewards is definitely a way to capture more customers. Again, Starbucks is a leader of marketing and branding.
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