If you are looking for new interior design trends for 2012, rebranding is one of them! You will see old established brands infusing their interiors with more energy and fun. Take a look at how McDonald’s rebranded itself in France last year. The fast food restaurant interiors were redesigned to be more “family oriented.”
The new McDonald’s will have a completely new look with integrated technology and a sleek modern style. A new children’s eating area, children’s menu, a climbing wall and technology features like iPads and other interactive games are expected to be in new locations.
With the success of the first restaurant McDonald’s plans to open 1,200 more locations in this newly rebranded family oriented style. According to a McDonald’s spokesperson, the new concept “represents the evolution of the eating-out experience for the family…”
As a designer I’ve noticed the use of the new color of the years 2012 – electric orange as an accent color throughout the McDonald’s interior.
What do you think about these changes in McDonald’s? Please leave us your comment below.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor.