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LiteZilla Partners with Macy’s to create the largest light wall in the company’s history

LiteZilla lights installation

LiteZilla, LLC has recently installed their largest-ever interactive light board at Macy’s flagship store in Manhattan.  The 16-foot long x 7-foot tall LiteZilla was installed in connection with Macy’s purchase of startup Story, the LiteZilla was unveiled as part of Story’s first curated theme called Color.

Inspired by the popular children’s toy Lite-Brite, LiteZilla is a giant interactive art board and light display that welcomes all ages to come to play, create and have fun.  Using colorful acrylic rods, LitePins, visitors can create and illuminate their own pictures, patterns and designs.

In response to customer requests, like that from Macy’s, LiteZilla now offers a new platform where business can order supersized LiteZillas that can be highly customized and are larger than all previous offerings. This interactive art board can become a colorful addition to any restaurant, office, store, mall or any general public space design.

Light Wall at Macy's interactive

Photo Above: LiteZilla light board at Macy’s flagship store on Herald Square in Manhattan.  (All photos provided by LiteZilla, LLC.  Please contact them for reusing these photos.)

LiteZilla is the 4th startup for the inventor and Chief Illumination Officer, Adam Greenspan who has been recognized for his infallible passion he puts into each of his endeavors.  He recently appeared on Shark Tank for his previous endeavor where he co-founded Africa’s first-ever fair trade garment factory.

LiteZilla lights installation in store front window display

Photo Above: LiteZilla lights installation in store front window display.

About LiteZilla Company

In an era of digital disconnect, LiteZilla is on a mission to deliver experiential fun to people of all ages and abilities. By reimagining a beloved children’s toy at enormous scale, LiteZilla aims to capture the hearts (and attention) of all who pass by. In just a few short years, this colorful concept has already made a significant splash in the worlds of technology, art, retail, and decor. With celebrated buzz from sources like Gizmodo and CBS News, in addition to strategic campaign partnerships with Macy’s and Hammacher Schlemmer, LiteZilla is glowing with excitement for a very bright future!

Adam Greenspan Chief Illumination Officer

Photo Above: Adam Greenspan Chief Illumination Officer

LiteZilla at Macy’s Herald Square

Photo Above: LiteZilla interactive light board at Macy’s Herald Square

LiteZilla at Macy’s Herald Square

Photo Above: LiteZilla interactive light board at Macy’s Herald Square

LiteZilla at Macy’s - close up

Photo Above: LiteZilla interactive light board at Macy’s – close up

To get more information about LiteZilla interactive light board go to their website: www.litezilla.com

LiteZilla lights installation in store front window display

Photo Above: LiteZilla lights installation in store front window display.

Please take a look at our Before and After images of selected projects from 2018 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

 

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