A second Camino Farms location, this time situated on the University of California San Diego campus, underwent the Mindful Design Consulting approach to branding through design. We preserved the essential elements from the first Camino Farms market design we completed in Mission Valley, including style, materials, and chromatic palette. However, we tailored the interior to suit the size and unique characteristics of the space.
All core elements support the brand image the company wanted to create, which is a clean, cool and recognizable concept, with trendy vibes yet a strong, established feel. In order to do this, we combined warm elements that have a universal appeal, such as wood planks, with a more modern approach to chromatics and accents.This is illustrated by the use of contrasting black-and-white details and even the unconventional application of wood planks throughout the market.
The wood planks play different roles throughout the store. First, they serve as a foreground element against a black-painted ceiling, transforming it into a 3D display with track lights peeking through the suspended horizontal slats. Then, they become accent elements as wall treatments, arranged either vertically or in a zigzagging fashion, serving as the backdrop for the market’s department signs.
Later on, in the restaurant attached to the market, the wood planks make a vigorous comeback in multiple components—at the base of the counters, in the construction of the shelves, and echoed by the restaurant furniture.
We aimed for a light interior, well-illuminated and uplifting, and used light-toned granite, tile, and paint to achieve this. However, the black-and-white elements contribute significantly to giving the interior a refreshing and invigorating appearance. While black and white may be considered traditional in other design areas, they can take a trendy turn in interior design, especially when paired with geometric patterns and applications.
We used them sparingly as accents, which increased their efficiency, and created a contemporary look with great chances of becoming timeless.
While easy traffic and navigation through the store were very important, we also paid much attention to the views from every corner of the store. Each of them includes a superposition of items that is pleasing to the eye and sums up the company’s brand image through design.
We used soffits, separating walls, and different materials to create functional areas or zones that stand out. A mix of light fixtures that differ by design but are brought together by the sleek contemporary look and circular lines create a layered look and plenty of illumination, which contributes to a relaxed, easygoing feel.
The attached Pichudo restaurant, offering a Mexican grill concept, provides on-site dining and is prefigured by a small sitting area of charming simplicity. The ceiling, walls and window frames are all black, defining this space and providing the perfect background for the accent pieces. However, we used a variety of materials, from paint to metal to tiles, to create a rich look despite its chromatic restraint.
Brick veneer and accent green walls make the space feel warm, cozy and familiar. The warm glow of the light fixtures is accentuated by the neutral palette and provides the only spot of warm color.
The restaurant area continues with the same idea, retaining the concept, style, finishes, chromatic palette and vibe as the market design. The look is fresh and airy, yet layered and rich, with tile, wood and greenery contributing to this feel. We avoided any flat, uninteresting surfaces. From soffits and 3D ceilings to decorated columns and a brick veneer wall, every corner of this restaurant is different from the next, yet part of a cohesive design.
Greenery is cascading over the back bar, complementing its wooden structure. This is the needed accent piece and the spot of color that brings this interior to life.
Industrial-style furniture comes in both black and white but is unified by style and design and tied together by other black-and-white accent elements. Light pendants elegantly descend over the counter and seating area, filling in the space between the tables and the ceiling and adding another layer to an already unique structure. The entire market design and restaurant interior is a beautiful example of a contemporary approach to interiors, characterized by a seamless blend of industrial aesthetics and modern design principles.
If you are thinking to open a new business or are in the process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.
See our Small Store Design Extravaganza: Commercial Interior Design and Branding 01 book about branding small businesses from logo design to construction, with colorful images, offering insightful explanations every step of the way.