Minimalism in store design achieves an important objective – it places the focus on the marketed products and offers them the customers’ almost exclusive attention. The design of Aesop’s Covent Garden shop by the France-based design firm Ciguë does just this. The simple design of this minimalist cosmetics store puts the light on the company’s products and lets them shine with almost no competition from decorative detail.
However, minimalism does not mean giving up on decor. In fact, creating a powerful effect using less decorative elements is an enterprise that requires great talent. In Aesop’s case, the simplicity of the design combined with the clean chromatic scheme creates the vibe of an old apothecary.
The uniformly colored containers are placed in long, orderly rows on white, open fiberglass shelves that look as if they are part of the wall. Underneath the shelves, a long demonstration sink and a counter flaunting supple geometric lines retain the same crisp white used on the walls and shelves.
Green, hexagonal cement tiles bring in the necessary chromatic contrast, tying in with the white decor by means of the white ray design. The somewhat busy floor provides a perfect balance for the uncomplicated lines of the store interior.
Visible piping and faucets with an old-time vibe add to the rustic look of the interior. As one of the few simply decorative elements in this minimalist cosmetics store, luxuriant greenery climbs an entire corner and reminds customers of the connection between nature and beauty.
All photos: The Kalory Agency via worldarchitecturenews.com
Please take a look at our Before and After images of selected projects from 2015 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.
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