We completed another project in Liberty Station, this time a frozen yogurt and ice-cream shop interior design that we seasoned with a pinch of mid-century nostalgia. The store name, Besties Cool Treats, evokes images of lasting friendships and stories shared across the dessert table. We kept the design of the store in step with this idea of friendship – colorful, playful and unique.
Interior and Branding by Mindful Design Consulting
We decided on a main chromatic palette of turquoise blue and pink pastels, mixed with a few additional soft colors. However, we used the occasional strong, vibrant hue to infuse this delicate color combination with life and vibrancy. We found this was a fitting choice for a frozen yogurt and ice-cream shop interior design. The blue tones suggest the freshness of the cold treats, while the pink hues call to mind sweet fruit aromas. If yogurt lovers first eat with their eyes, the store interior offers them the perfect visual treat.
The “cold and fresh” idea is reiterated throughout the store by the smart use of finishes. The tile is snow-white, while the reflective band around the counter calls forth images of a frozen lake. The metallic globes of the light pendants with their cold and clean reflections play on the same note.
The furniture pieces take a hint from the interior design of the ’50s diners, with their metallic table and stool frames, colorful benches, curved counter and Sputnik starburst chandeliers. The modern chairs balance this nostalgic retake on mid-century design, keeping it fresh and uncrowded. In the middle of this mix of hard tile and metal surfaces, the wood floors spread out into the seating area, bringing in the warmth of natural finishes.
In a corner, under a colorful rainbow, a retro camper playhouse keeps children entertained. On the opposite side, a striped awning above a wall niche talks of warm summer days.
A Mindful Design Consulting creation, the pastel-colored wallpaper takes on a triple role. As a customized wall finish, it gives the space a unique look. As part of the branding effort, it makes this look highly recognizable. Finally, the logo pattern helps first-time customers remember the name of the store.
We kept the store’s logo simple, pairing its iconic frozen yogurt cone image with playful letters and pastel tones. A careful eye recognizes the star elements of the logo in the starburst chandeliers we used in the interior design.
We used the same fun colors and minimal graphics when designing the Besties Cool Treats business cards.
Combining old and new elements, this frozen yogurt shop interior design finds inspiration in the past, but remains fresh and invigorating. It is an excellent metaphor for the very idea of friendship – old, yet always ready to offer more joy.
You can visit Besties Cool Treats at 2751 Roosevelt Rd #103, San Diego, CA 92106.
Please take a look at our Before and After images of selected projects from 2017 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.