Use of bright colors in dessert store

My Yogurt Frozen desserts store was designed by Mindful Design Consulting to bring healthiest yogurt selections to downtown San Diego.  The main idea was to provide a healthy dessert destination spot for San Diego tourists and local frozen yogurt shop lovers.

Yogurt ice cream dessert store design store front
The interior branding of this yogurt store was driven by the idea to create a “happy place” where you forget all the worries of your day and indulge yourself into a yummy dessert without any guilt.

Yogurt material boards

We wanted to use fun bright colors throughout the store to invite passing by pedestrians.  Our interior designer also wanted to add a small touch of nature throughout the store by placing small planter boxes on walls with succulent plants in them.  Connecting to nature in our every day life inside of a building adds additional benefits to our health.

wall planter succulents on wall

The logo for My Yogurt is very simple and modern.  Different colored circles inside of a yogurt cup represent different flavors of frozen yogurt.  Below are Pantone colors our designer selected for this logo.

Yogurt final logo with pantones

The existing space had an exposed brick wall which the owner wanted to keep open.  It gives an additional character to the overall space design.  Below are first interior elevations of the store in colors.

Yogurt ice cream dessert store design

Yogurt ice cream dessert store design

 

The logo of the store looks great on any color t-shirts and other branding materials.

my yogurt store interior design

Below are some proposed signage design ideas for the outside.

my yogurt store interior design

Below is an interior signage which is letters made out of acrylic and painted with brand pantone colors.

my yogurt store interior design

My Yogurt frozen yogurt store is a big success at the local downtown San Diego neighborhood.  People stop by after visiting local restaurants or after a long day of site seeing.  It’s becoming a favorite local place to hang out for different age group of people in San Diego.

Yogurt ice cream dessert store design store front

Yogurt ice cream dessert store design back lit counter

Above a lights and wall panel inside of the store.  Below is the back-lit counter with logo print.  See more pictures of My Yogurt in our December 2013 newsletter HERE.

 Yogurt store design

 Yogurt store design

my yogurt store san diego by mindful design consulting

my yogurt store design

my yogurt store design

To ask us questions about your commercial interior design project or to get a free consultation from Mindful Design Consulting, click HERE.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time.  It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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