My Yogurt Frozen desserts store was designed by Mindful Design Consulting to bring healthiest yogurt selections to downtown San Diego. The main idea was to provide a healthy dessert destination spot for San Diego tourists and local frozen yogurt shop lovers.
The interior branding of this yogurt store was driven by the idea to create a “happy place” where you forget all the worries of your day and indulge yourself into a yummy dessert without any guilt.
We wanted to use fun bright colors throughout the store to invite passing by pedestrians. Our interior designer also wanted to add a small touch of nature throughout the store by placing small planter boxes on walls with succulent plants in them. Connecting to nature in our every day life inside of a building adds additional benefits to our health.
The logo for My Yogurt is very simple and modern. Different colored circles inside of a yogurt cup represent different flavors of frozen yogurt. Below are Pantone colors our designer selected for this logo.
The existing space had an exposed brick wall which the owner wanted to keep open. It gives an additional character to the overall space design. Below are first interior elevations of the store in colors.
The logo of the store looks great on any color t-shirts and other branding materials.
Below are some proposed signage design ideas for the outside.
Below is an interior signage which is letters made out of acrylic and painted with brand pantone colors.
My Yogurt frozen yogurt store is a big success at the local downtown San Diego neighborhood. People stop by after visiting local restaurants or after a long day of site seeing. It’s becoming a favorite local place to hang out for different age group of people in San Diego.
Above a lights and wall panel inside of the store. Below is the back-lit counter with logo print. See more pictures of My Yogurt in our December 2013 newsletter HERE.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.