Welcome to our February 2011 design newsletter! Today let's talk
about HAPPINESS! What is it that makes you HAPPY on every day bases?
Is there a way to bring more happiness into your every day routine?
I will also share a secrete how the new color of the year 2011,
honeysuckle, came around and share an idea of how you could use
it. Please enjoy! Don’t forget to post your reply to this
newsletter on my
News corner, I would like to introduce our new video
on how we design for our clients and what are some important considerations
during the design process. You may find a surprising answer at the
end of the video explaining what makes a design "GOOD."
KOHLWES principal / designer
HAPPINESS - NEW TREND IN BRANDING?
As I was gathering information for my new e-book "Branding
By Interior," I came across a lot of fascinating
articles on how our leading companies started focusing their attention
on happiness in branding, marketing or even in creating their work
environments or user experiences on line or in their physical locations.
Happiness has become undividable branding aspect for large companies
such as AOL, Google, Facebook and Zappos.
consumers want something different from simply buying a product,
using it, and throwing it out. Marketing happiness expands the idea
of what it means to buy something. If companies can use nostalgia
or other “safe emotions” to create feeling of happiness,
so be it.”, says John Kenny of the ad agency Draft-FCB.
more on How
to Shape Up Your Business Space in 7 Steps.
the Right: sleek minimalistic look of Red Bull's office is complemented
by fun carbon slide to get downstairs in 2 seconds! How
much fun is that?
as a Marketing Strategy
Stanford marketing professor Jennifer Aaker is teaching her students
– along with AOL, Facebook, and Abode (clients) – how
to find and export joy into our everyday lives. In order to produce
a new branding the professor gets into a deeper level of emotions
to create a marketing strategy which increases employees' productivity
and satisfies customers in a new way. This was not the first time
I’ve personally heart about business people using our emotions
to get their company to the top on the list of best companies. Zappos
is another example where the founder studied what makes people happy
and provided his employees and customers with things they wanted.
Google office in Zurich. This office is all about fun! It
has a lot of specially decorated rooms in which employees can
do their work. There’s a game room for relaxation and a
gym where you can work out.
I find fascinating is Aaker’s process of collecting the images
of what makes people happy to create final product or branding.
It is similar to what I do working on my clients' projects. I also
find it captivating that people in different industries, from design
to marketing, refer to the subject of happiness all at about the
in Zurich. Entrance Lobby.
motion was well explained by Pantone Color Institute while selecting
the color for the 2011 year – Honeysuckle. The official
report was released to the media on December 9, 2010 about the
newly chosen color. In the report, Pantone Color Institute Executive
Director Leatrice Eiseman says, “In times of stress, we
need something to lift our spirits. Honeysuckle is a captivating,
stimulating color, that gets the adrenaline going – perfect
to ward off the blues.”
In times of stress, we need something to lift our spirits.
This is how Color of the Year 2011 – Honeysuckle came
around. Use it sparingly as an accent color for your interior
Makes YOU Happy?
what do you think brings you most happiness in your life? How
can you transport it into your everyday routine? As a commercial
interior designer I know that adding a proper lighting
or simply rearranging a work space so everything flows
the way it should, will have a great impact on anyone’s
mood. Just adding a touch of a new paint sometimes
makes us feel more professional at our own office. And getting
things done makes us happier at the end of a day. Learn more
on how to improve your business space just in a few steps HERE.
Also, take a look how art
on your walls can affect your life!
are some patterns that Aaker’s students noted after using
their smart phones for 30 days to take pictures of happy moments
in their lives:
Anticipation of a pleasurable experience feels as good as finishing
an onerous task (like marathon or exam.)
Meaningful experience (acquiring a new skill, volunteering ,
or spending time with family) often makes people happier than
moments of pure pleasure.
Happiness shifts with age: younger people feel happiest when
they are excited, while older people equate happiness with peacefulness.
This finding really tells us a few things about designing a
space for a different age group.
me know what you think on this subject HERE!
The new Facebook office is centered around employees'
needs and wants. Several small ‘neighborhoods’
were created to give each department its unique style. Employees
are encouraged to write on walls, add artwork, and move
furniture as they see fit. But the most important is everybody
can be involved in physical activities and go outside to
get fresh air at any moment during a day. Did you include
that aspect in your office design?
Following sources were used to write this
March (2011) Fast Company Issue, “The
Business of Happiness”
of The Year
Images came from Light-ca
By Interior" by Ekaterina Kohlwes
of designers can design a beautiful space and call it architecture,
but how do you make that space inspiring and uplifting for occupants
so they would enjoy it on ongoing bases? This and other questions
are being answer in my new e-book "Branding
by Interior." This book could be very useful to
any company owner who is remodeling a space or getting ready to
rebrand a company and to take it to the next level on the competitive
please take a look at our new VIDEO
(on the first page below the header) disclosing our design process
to create a spaces of inspiration. You may see your business here
if you are one of our clients.
do you feel about your work space? Ready for architectural changes
in your business? Contact us HERE!
more news and information on what we do:
Steps To Shape Up Your Business Space!
Materials to Create a Comfortable Interior
By Your Interior
Interior and How it Affects Us
Height Affects Our Thought Process