Rebranding has become a big interior design trend for 2012! You
will see old established brands infusing their interiors with more
energy and fun. Take a look at how McDonald’s rebranded itself
in France last year. The fast food restaurant interiors were redesigned
to be more “family oriented.” Read
new children’s eating area, children’s menu, a climbing
wall, and technology features like iPads and other interactive games
are expected to be in new locations of McDonald's in Europe.
green” is a catchy phrase as well as a continuous trend in
most retail and business remodels. Here are a few pointers of what
“going green” for commercial interior design means.
To put it simply: Renew, Reuse, and Recycle. Most
important is, going green will save any business money as well as
improve health of people occupying the space. Read
flooring was taken from a client’s house and placed into an
office conference room on another project. To see it, go to AI Center
in Kearny Mesa San Diego, CA.
Design Based on Neuroscience
you have never heard about Suggestive Selling, you probably don’t
know how big brand companies have been using the latest Neuroscience
research to improve their marketing and selling techniques. You
will see soon that the use of Neuroscience research is going to
become a #1 trend in designing any interior within the next year.
Already there are more designers paying attention to the human natural
cognitive responses to the surrounding environment. This awareness
will touch smaller retailers and other business owners as well.
seductively lighted Abercrombie & Fitch store is attempting
to lure in older shoppers.
Merging With Technology
Technology can be negative for some businesses
(the ability to check prices online while shopping at a store)
or it can be helpful. Either you are ready or not, IPad menus,
interactive displays, QR codes, and other innovative technological
advancements are coming your way. You can already get a discount
at some stores or cafes just because you are “checked-in”
on FourSquare or you can buy a product by scanning a QR code on
an ad. Read
P & G Virtual Drugstores recently opened
in Prague and are a great way to buy on the go. One simply has
to use their mobile phone to scan the code, and the groceries
will be delivered to their home.
Finishes, Colors and Materials
When selecting light fixtures, try going a bit
outside your comfort zone this year. This industrial looking light
fixture by Seyhan Özdemir & Sefer Çaglar (called
double octopus) would fit perfectly in most contemporary spaces.
Take a look at other finishes and materials which will be a big
hit this year HERE.
you thinking about making architectural changes in your business
or home? Contact us HERE!