Following its online success, Rajeunir Black Caviar opened its first retail store in Houston, in the popular Galleria Mall. While the online presence of this cosmetics retailer does not suffer from any lack of personality, the challenge was to translate this into the physical reality of a brick-and-mortar store.
Studio Jantzen and Open Source Architecture successfully undertook the challenge. They created a space suited to the tastes of modern consumers and that suggests the avant-garde character of the company’s products.
Keeping the interior white and fresh, the designers introduced waves of shelves that follow and redefine the shape of the walls. The shelves have mainly an aesthetic value, being stacked one upon the other at small intervals. The visual effect is beautiful. Their soft curves introduce a very appropriate feminine element into the design and give the impression of movement, flowing in long lines along the walls.
The white shelves alternate with gold inserts creating the impression of dynamic three-dimensional shapes that spring from one another. Every now and then, the shelves recede, leaving room for black counters where customers can try the products, or for protruding shelves used to display products.
In order to obtain just the right visual effect, precision was important, so the shelves were digitally designed and cut using computer-controlled machinery. Adding to this, the chromatic combination of white, gold and black brings its own symbolism of freshness, luxury and elegance.
Please take a look at our Before and After images of selected projects from 2015 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.