Via architecturaldigest.com
Designer: Rafael de Cárdenas Ltd./Architecture at Large
A façade that sets the mood and tells a story is an important part in building brand awareness. Before entering the Baccarat crystal flagship store in Manhattan, customers get a sense of the luxury and craftsmanship inside with a single glance at the exquisite store front.
Photo: architectureatlarge.com
The storefront and interior wear the signature of Rafael de Cárdenas, well known for his clean designs and avant-garde elements. During its more than 250 years of existence, Baccarat has become synonymous with style and tradition, yet the designer’s innovative style is a perfect match for this French company whose longevity is an art in itself.
Photo: media.designerpages.com
The façade uses a point-supported glass system that allows for maximum visibility of the store interior. Spanning the store’s two stories, the etched glass-frit wall is an artistic take on the very techniques of crystal cutting and faceting. A triangle pattern creates a 3-D effect and mimics the sharp yet graceful angles of crystal and its dynamic reflections.
Photo: ww.glass.com
The light from inside lends depth to the two-dimensional surface and adds to the glamorous effect. The alternation between transparent and semi-transparent triangles allows passers-by to peek in, yet retains a sense of things to be discovered that brings customers in. This is a perfect way to define a brand and attract customers with smart design choices.
Photo: examiner.com
The rigorous geometric pattern suggests the precision and meticulousness involved in Baccarat’s artisanal craftsmanship. However, the overall effect is elegant and ethereal, a testimonial of what goes into creating a thing of beauty. Beyond the façade, the luxury crystal pieces seem to continue the story started by the store front, with the same perfect combination of precision and art.
Photo: architectureatlarge.com
Learn about emerging trends of 2015 in commercial interior design HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
Leave a Reply
Want to join the discussion?Feel free to contribute!