The Press Club Restaurant in Melbourne, Australia has come up with a winning formula for bringing in customers. Designers of March Studio added two intriguing features to the place that have people talking. First, they’ve incorporated a little trick to increase the lighting in the facility. Secondly, they’ve remade the ceiling into a work of sculpture that’s impossible to miss.
Stepping into the restaurant, you’ll notice how spacious it is, especially compared to its former appearance. The fact is, no extra floor space has been added. Instead, one side of the dining area has been redone in a row of windows that lets in abundant sunlight. On the opposing wall, mirrors have been arranged to reflect light back towards the patrons to provide a sense of spaciousness. The mirrors continue casting light after the sun sets. While this bit of restaurant interior design is greatly appreciated by customers, the real treat is what lies overhead.
When one looks up, they’re greeted by an aesthetic delight. An array of handmade metal light fixtures cover the ceiling. Each light consists of a brass hood with a curvilinear shape, steel grillwork backing, and a single light placed on an extending brass tube. Some lights possess a rounded triangular shape while others are of various circular forms. In mass, they create an organic structure somewhat resembling the honeycomb of a beehive or even the dried seed pod of a lotus flower.
To compliment this amazing display restaurant interior designer includes curving booths of light brown that harmonizes with the golden tones of the brass ceiling fixtures. Even though the floor space exhibits a minimalist aesthetic, in combination with the ceiling, restaurant designer has created a museum-quality piece.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.