Rustic pizzeria design with plaid upholstery

A restaurant worthy of the “Shanghai’s Best Pizza” title requires an interior design that wows the senses as much as the amazing food served there. Set in a 2,700 square feet space boasting two open terraces, this pizzeria design features an artistic contrast of materials, shapes and textures for a unique aura of refined charm that lets the award-winning food speak for itself.

Chalk paint on wall in pizzeria design

The restaurant interior designer, Darryl Goveas from Pure Creative International, carefully selected his materials to give the Matto pizzeria a distinctive Italian flavor without overwhelming customers with worn cliches of Italian decor. Modern industrial elements worked into the design harmoniously complement the rustic natural wood and custom-built fixtures for a compelling contrast. The patterned concrete walls and geometrically tiled floor demonstrate the interior designer’s modern flair, while natural wood tabletops, plaid fabric accents and European-style tin ceiling coverings give the space a cozy rustic feel.

Brass lighting and tin ceiling in pizza restaurant

Brass light fixtures, concrete walls with chalkboard paint, and traditional plaster looking ceiling tiles create a great backdrop for serving a traditional Italian pizza.

Booth area with green upholstered benches in pizza restaurant

The Matto restaurant brand relies heavily on its traditional Neapolitan style pizza, cooked in the large custom-designed artisan oven that was imported from Naples and assembled on site by hand. The industrial ambiance this oven provides is repeated throughout the restaurant interior with the dark walls, raw iron furniture and heavily riveted paneled bar. Matto’s dark but charming pizzeria design offers a distinct European style that perfectly complements the pizzeria’s traditional food.

Seating area in European-style pizzeria design

Soft lighting over upholstered bench in pizzeria interior

All photos © MATTO Shanghai via

To ask us questions about your commercial interior design project or to get a free consultation from Mindful Design Consulting, click HERE.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time.  It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply