Contemporary shoppers have seen everything, but have you seen shoes being displayed on a conveyor belt? At this store in Barcelona designed by a Spanish firm Bailo+Rull ADD Arquitectura you will find just that!
This shoe store was designed for a shoe brand Munich. Most of the interior walls are covered with reflective material. The rest of the interior is white and very industrial focusing full attention on the conveyer shaped display running around the store.
The main concept of the store is to explore the idea of how things work at the Munich’s shoe factory in Capellades to La Roca. The aim of bringing out the mechanical conveyor looking shelves is to make the costumer believe that, behind the eight meter walls there is a team of 21st century shoemakers working on every shoe in real time.
Some parts of the display are in motion making the traffic of boxes going up and down the warehouse. The reflective walls multiply the shop to a blurring infinite. Creatively implemented traffic lights orchestrating all the movements creating a sense of speed. The shoes fall on a conveyor belt to the counter, like if they were ‘freshly baked’.
The store front is very basic and reminds of an old store. Peep-holes in the facade allow shoppers to glimpse behind-the-scenes of the store and are fun for kids!
To see more images of this fun shoe store design click HERE.
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