The predominant pattern of many cities makes it harder to create an identifiable business on the exterior. The possibilities to personalize become limited to the main entrance and largely to the signage on the outside of the main building. Do not underestimate the importance of your business signage! A professionally made sign easily seen from a street will separate you from half of your competitors. Follow your branding style when designing the sign. It is the first item that your customers will see and make their first judgment based on.
One of my favorite and inspiring companies is ArtSigns. Check out samples of their work HERE. Read more on signage HERE.
