Sol De Frio Frozen Yogurt store was designed by Mindful Design Consulting to bring calorie healthy dessert and beverage options to Clinton Township, MI. Unlike your traditional yogurt shop, Sol de Frio offers its customer self-serve warm beverages to provide “cold day” sweet option. The interior design and branding of Sol De Frio yogurt store was created to provide a comfortable and relaxing setting for all ages.
Many dessert places have a stagnant menu and a disappointing services to the customer. By improving all these aspects, Sol De Frio tries to enhance customers’ experience by “over serving” their needs. Having an easy to read menu, warm setting and playing relaxing music, getting dessert with Sol De Frio is a treat in more than one way. The focus of Sol de Frio is to encourage all age groups to come and enjoy a healthy snack while enjoying the company of others in the store.
Above you can see interior elevations drawings for Sol De Frio yogurt store interior and branding design by Mindful Design Consulting.
Comfortable bench seating was designed along one of the walls. Electric fireplace was installed into a wall on the right to create a comfortable in winter conversation corner.
The branding colors we picked for this store are Orange and Blue which represent the juxtaposition of cold frozen yogurt with hot beverages on the store’s menu. Neutral beige pallet and darker wood were used to combine the two colors into one scheme.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.