If you decide to ask any chef what type of restaurant they would like to open, make sure to clear your schedule for a couple of hours. Sit back, relax, and listen as they unravel a restaurant concept that leaves you dreaming. Their vision goes beyond mere menus – in fact, they might not even […]
When trying to define and communicate your brand, you may tend to think about marketing strategies, product packaging, unique products or services you want to offer, or even the specific relationship you want to build with your customers. While all these help express your brand, there is one more tool that is not only effective […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]
Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]
To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]
Are you planning on opening your very own online clothing store? Well, there are many already out there, and while choosing the best clothing manufacturers for your fashion brand is important, creating a strong brand identity is just as crucial. Part of building that identity is creating a defining logo. A good logo should successfully set […]
If colors are an important element in branding, bright colors are great tools when used to capture the energy and dynamism of a corporate brand. This is how vivid tones are used in the Reckitt Benckiser HQ office in Beijing, China. While its creators made a constant effort to translate the metaphor of the kite-shaped […]
The historic French Quarter demands a unique cafe design that reflects the singular character of this neighborhood. Starting with this idea, Starbucks has departed from its usual structured cafe design and brand identity by creating a unique cafe experience that celebrates New Orleans culture and heritage. While Starbucks has long attempted to blend its cafes […]
