Posts

Branding through interior design - incorporating unique lighting.

Creating a strong brand identity is essential for dessert shops, small retail stores and restaurants. One of the most effective ways to achieve this is through thoughtful and intentional interior design. We have previously discussed the essentials of incorporating branding elements into your commercial space. Now, let’s explore some more examples of how you can […]

Incorporating branding elements into a boba tea store interior: dramatic and colorful mural.

If you want your dessert shop to stand out and be remembered, creating a unique and memorable customer experience is essential. One of the most effective ways to achieve this is by incorporating branding elements into the interior design. When done right, the design can tell your brand’s story, evoke emotions, and create a space […]

Stationery items as excellent branded corporate presents

Are you seeking effective ways to strengthen your business relationships, boost your branding, and deliver appreciative gestures all at once? Branded corporate presents are a powerful marketing tool that can do exactly that. However, you need the right gifts to make an impression and have an impact. Here are a few hints to help you […]

Restaurant brand identity achieved by sleek design elements

If you decide to ask any chef what type of restaurant they would like to open, make sure to clear your schedule for a couple of hours. Sit back, relax, and listen as they unravel a restaurant concept that leaves you dreaming. Their vision goes beyond mere menus – in fact, they might not even […]

When trying to define and communicate your brand, you may tend to think about marketing strategies, product packaging, unique products or services you want to offer, or even the specific relationship you want to build with your customers. While all these help express your brand, there is one more tool that is not only effective […]

Materials and furniture board example to include in branding documentation

If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]

Using fonts to create a mood in logo design

Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]

Frozen Yogurt Shop and Ice-cream Store Design

Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]

To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]

Colorful furniture in office interior

If colors are an important element in branding, bright colors are great tools when used to capture the energy and dynamism of a corporate brand. This is how vivid tones are used in the Reckitt Benckiser HQ office in Beijing, China. While its creators made a constant effort to translate the metaphor of the kite-shaped […]

Wall art, deep green paint and wood furniture in New Orleans Starbuck cafe

The historic French Quarter demands a unique cafe design that reflects the singular character of this neighborhood. Starting with this idea, Starbucks has departed from its usual structured cafe design and brand identity by creating a unique cafe experience that celebrates New Orleans culture and heritage. While Starbucks has long attempted to blend its cafes […]