Posts

Materials and furniture board example to include in branding documentation

If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]

Using fonts to create a mood in logo design

Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]

Frozen Yogurt Shop and Ice-cream Store Design

Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]

To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]