Via retaildesignblog.net Designer: Katarzyna Wieteska All photos via retaildesignblog.net Another experiment in product branding and packaging, this time designed by Katarzyna Wieteska, brings to the forefront the beauty of natural cosmetics ingredients. A collection that includes products such as soap, face cream and fragrance is housed in boxes that flaunt a geometric construction and a modern appeal. […]
Via retaildesignblog.net Designer: GOOD All photos via retaildesignblog.net A new brand concept experiment embraces the beauty of natural elements in perfume package design. Created by Igor Mitin from GOOD, a PR and design agency from Kazakhstan, the Zen perfume containers combine the transparency of glass with the visual appeal of natural shapes. The Zen brand […]
Via retaildesignblog.net Designer: Tanya Farba All photos via retaildesignblog.net An interesting approach in package design drops imagery and uses only color in an attempt to create a certain response in the consumer. The packages created by Tanya Farba for the Seam Foam cosmetic series take the colors of the beach at different times of the […]
A good, well-designed company rebranding strategy can change a way a business is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, among others, the power of well-chosen slogans, […]
Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s 2011 retail rebranding efforts that resulted in declining foot traffic and sales. […]
To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]
