When trying to define and communicate your brand, you may tend to think about marketing strategies, product packaging, unique products or services you want to offer, or even the specific relationship you want to build with your customers. While all these help express your brand, there is one more tool that is not only effective […]
If you are a lease-seeking small business or run a restaurant that needs to secure a good lease from a landlord, having a website is essential. In today’s digital world, a website is not an option anymore: It is your pitch, your business card, the expression of your intent, and your face to the world. […]
When it comes to interior design, visuals are everything. While your store may be well-thought and functional, your customers will be awed by what they see. A well-chosen palette and some bold wall graphics can go a long way in winning their hearts. But what about other visual elements of design or marketing that are […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]
Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]
If you are the owner of a small store, you may be inclined to think that business branding is not for you. After all, the brands that you easily recognize are those of large companies with large marketing teams and even larger budgets. As for you, you only want to get your business off the […]
If you have been dreaming of opening a new restaurant and are finally ready to put your plans into motion, congratulations! You are about to embark on a great adventure that will most likely bring you lots of satisfaction. However, there is a lot to do before opening your doors to the public. The list […]
To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]
Are you planning on opening your very own online clothing store? Well, there are many already out there, and while choosing the best clothing manufacturers for your fashion brand is important, creating a strong brand identity is just as crucial. Part of building that identity is creating a defining logo. A good logo should successfully set […]
If you are a restaurant or bar owner trying to improve your services and rise above the competition, turning digital may just be the detail that does it. While the typical restaurant offers printed menus to their patrons, you can take a step into the future and replace them with an ordering system that changes […]
New business, Cousin’s Candy Shop design and branding by Mindful Design Consulting When opening a new business, you have to prove not only what you can do, but, most importantly, what you can do better than your competitors. Getting ahead of the competition is a monumental and never-ending task that requires you to employ every […]
A good, well-designed company rebranding strategy can change a way a business is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, among others, the power of well-chosen slogans, […]
Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s 2011 retail rebranding efforts that resulted in declining foot traffic and sales. […]
3 Things Every Business Owner Needs To Know To Develop & Maintain an Effective Personal and Business Brand By guest writer and public speaker Katayoun Goshtasbi As a business owner, it seems there are so many items to consider when running your business. Depending on the type of business you have and run, it can […]
After your exterior design, the interior of your business is one of the most influential aspects of your branding. It has the power to create an experience that leaves a lasting impression with your customers. If you haven’t done it before, you must start thinking of your interior as a branding element, and use it […]
