Posts

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Why You Need Branding for Your Store or Restaurant

To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]

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Why a Restaurant Ordering System Is a Powerful Business Tool

ouchScreen ordering menu in restaurants

If you are a restaurant or bar owner trying to improve your services and rise above the competition, turning digital may just be the detail that does it. While the typical restaurant offers printed menus to their patrons, you can take a step into the future and replace them with an ordering system that changes […]

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How to Attract Customers to Your New Business

Counsin’s Candy Shop design and branding by Mindful Design Consulting When opening a new business, you have to prove not only what you can do, but, most importantly, what you can do better than your competitors. Getting ahead of the competition is a monumental and never-ending task that requires you to employ every available tool. […]

Company Rebranding Campaigns that Worked

Via Business Insider and insightrixcommunities.com Photo above by Mike Mozart A good, well-designed rebranding strategy can change a way a company is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, […]

Logos, Customers and Brand Awareness – When Retail Rebranding Doesn’t Work

Via Business Insider Photo above: JCPenney – Valley View Mall, by Mike Kalasnic Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s […]

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3 Things Every Business Owner Needs To Know – Personal and Business Brand – Commercial Interior Design News

3 Things Every Business Owner Needs To Know To Develop & Maintain an Effective Personal and Business Brand By guest writer and public speaker Katayoun Goshtasbi As a business owner, it seems there are so many items to consider when running your business.  Depending on the type of business you have and run, it can […]