When it comes to interior design, visuals are everything. While your store may be well-thought and functional, your customers will be awed by what they see. A well-chosen palette and some bold wall graphics can go a long way in winning their hearts. But what about other visual elements of design or marketing that are […]
While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]
Analyzing the success of famous franchises is an excellent exercise for those who want to become franchise owners themselves and who would like to use the same recipe. So what makes a franchise successful? Brand continuity, brand recognition, appealing interior design, product variety and exceptional product taste seems to be the magic mix that ensures […]
Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]
In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]
There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]
If you are a restaurant or bar owner trying to improve your services and rise above the competition, turning digital may just be the detail that does it. While the typical restaurant offers printed menus to their patrons, you can take a step into the future and replace them with an ordering system that changes […]
Via dexigner.com All photos via dexigner.com Making the transition from a subscription-based service to retail, the recipe kit service Simply Cook has dressed up its products in new and pretty clothes. B&B Studio and Path worked on this branding design project and came up with an attractive and efficient way to present the company’s range […]
Modern Car Wash Design By: Mindful Design Consulting, LLC Architect: Karnak Development, Inc. From a design point of view, car washes are rarely inspiring places. Yet this is the exact reason why excellent design can make them stand out. It is the case of the new My Express Car Wash concept in the Los Angeles […]
A good, well-designed company rebranding strategy can change a way a business is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, among others, the power of well-chosen slogans, […]
Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of online shopping. This is an example of business rebranding […]
How well do you think you branded your company? Do people know what you are offering without even entering into your store? Do they feel comfortable inside your premises? What is your future goal in your company’s branding? This quick quiz will test your basic company’s branding health. 1. Do you have a professionally designed […]
Keeping in mind the company’s belief in healthy treats, Mindful Design Consulting designed the Yogopolis interior to reflect just that. Since Greek yogurt is the main specialty of the store, a Greek scheme was naturally proposed for this yogurt shop branding and interior design. Fun bright colors were a fitting choice for an interior meant […]
After your exterior design, the interior of your business is one of the most influential aspects of your branding. It has the power to create an experience that leaves a lasting impression with your customers. If you haven’t done it before, you must start thinking of your interior as a branding element, and use it […]
