Posts

Kung Fu Tea Franchise Temecula

While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]

PopBar Gelato Franchise

Analyzing the success of famous franchises is an excellent exercise for those who want to become franchise owners themselves and who would like to use the same recipe. So what makes a franchise successful? Brand continuity, brand recognition, appealing interior design, product variety and exceptional product taste seems to be the magic mix that ensures […]

Frozen Yogurt Shop and Ice-cream Store Design

Nothing is more important when you open a business than choosing the right name for it. A name can make or break your chances to be memorable and convincing. It is your face to the world, your most important element of branding and the expression of what sets you apart in your own industry. So […]

Restaurant Interior Branding Design

In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]

There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]

ouchScreen ordering menu in restaurants

If you are a restaurant or bar owner trying to improve your services and rise above the competition, turning digital may just be the detail that does it. While the typical restaurant offers printed menus to their patrons, you can take a step into the future and replace them with an ordering system that changes […]

Via dexigner.com All photos via dexigner.com Making the transition from a subscription-based service to retail, the recipe kit service Simply Cook has dressed up its products in new and pretty clothes. B&B Studio and Path worked on this branding design project and came up with an attractive and efficient way to present the company’s range […]

Modern Car Wash Design By: Mindful Design Consulting, LLC Architect: Karnak Development, Inc.  From a design point of view, car washes are rarely inspiring places. Yet this is the exact reason why excellent design can make them stand out. It is the case of the new My Express Car Wash concept in the Los Angeles […]

Old Spice appealing packaging for visual branding

A good, well-designed company rebranding strategy can change a way a business is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, among others, the power of well-chosen slogans, […]

(Photo above: Sears – West Town Center, by Mike Kalasnik) Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of […]

How well do you think you branded your company? Do people know what you are offering without even entering into your store? Do they feel comfortable inside your premises? What is your future goal in your company’s branding? This quick quiz will test your basic company’s branding health. 1. Do you have a professionally designed […]