If you are dreaming of owning a dessert store, but building the business from the ground up seems overwhelming, buying into an existing franchise may be an option. We have discussed before the pro and cons of both alternatives in our franchise versus new brand article. If your decision leans toward getting the help that […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]
Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]
Analyzing the success of famous franchises is an excellent exercise for those who want to become franchise owners themselves and who would like to use the same recipe. So what makes a franchise successful? Brand continuity, brand recognition, appealing interior design, product variety and exceptional product taste seems to be the magic mix that ensures […]
During our 13 years in the interior design trenches, we worked with a lot of franchise businesses and helped new owners bring together unique interiors and the requirements of a well-established brand. We watched our clients build their successful ice-cream shops and learned what works and what doesn’t during this complex process. This is why […]
When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on […]
The original text of the interview came from HERE. I found The Franchise Maker company when I was trying to learn more about Franchising. Dave Waldman and I became good friends and referral partners as I started learning more about what it really takes to franchise a business. Now I help Dave’s clients to brand […]
