In today’s business environment, with its abundance of offers and alternatives, commercial success does not depend only on great products, excellent customers service and hard work following a vision. The brand – or the way a business presents itself to the world – often makes the difference in the consumers’ decision to buy (or not) […]
McDonald’s Restaurant Interior Via dezeen.com and businessinsider.com Designer: Landini Associates All photos: Ross Honeysett via dezeen.com McDonald’s Restaurant Interior. In the last decade and a half, McDonald’s faced a lot of scrutiny about the effect of its products on its customers’ health. However, the American icon fast food chain has proved that it can reinvent itself and survive […]
If you are looking for new interior design trends , rebranding is one of them! You will see old established brands infusing their interiors with more energy and fun. Take a look at how McDonald’s rebranded itself in France last year. The fast food restaurant interiors were redesigned to be more “family oriented.” The new […]
To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]
