Another day, another hospitality reality check. In conversations with restaurant owners and operators, I often hear the same concern: “We need to increase ticket size. We need guests to order more.” Upselling, new menu items, and promotions are always part of the discussion. At the same time, many restaurants invest in branding, interior design, and […]
When starting a business—especially in the competitive field of restaurants and dessert shops—there’s one question that should guide your branding, design, and marketing strategy from day one: Who is your target market? Unfortunately, this simple question is also one of the most commonly overlooked, leading to costly mistakes that many businesses don’t recover from. Here […]
Good food and great service are not always enough to survive in a crowded market. To really stand out and draw people in, you need to get creative as a dessert shop or restaurant owner—not just in the kitchen, but in how you market your business. It’s all about finding fresh, fun ways to connect […]
Have you ever struggled with soggy fries or inconsistent cooking in your busy kitchen? The problem might not be your recipe—it could be your fryer. The wrong fryer can throw off your workflow, drive up costs, and leave your food falling short of customer expectations. But the right commercial deep fryer? It can take your […]
Franchising is an exciting way to expand your dessert shop’s reach and grow your brand. However, before diving into the world of franchises, you need to assess whether your business is truly ready for this next step. Franchising comes with its own set of challenges and opportunities, so making sure you’re prepared is critical to […]
Franchising a dessert shop can be a lucrative way to expand your business, but building a successful franchise model requires careful planning and attention to detail. To ensure that your franchise system works effectively and maintains the quality of your brand, you’ll need to develop systems that can be easily replicated and provide support for […]
The safety and security of your restaurant, its staff and guests are paramount. It is crucial not only to actively protect your property and inventory but also to ensure the safety of your employees and customers. With a myriad of security camera options available on the market, selecting the right one can feel like a […]
Social media offers significant benefits for food entrepreneurs in the United States, primarily as a marketing and brand-building tool. Platforms like Instagram, Facebook and Twitter are ideal for showcasing food products, sharing menu updates, and engaging with customers. High-quality images and videos play a crucial role in attracting attention and defining a brand. These platforms […]
As the restaurant landscape evolves, many businesses weigh the pros and cons of various operational strategies. One such consideration is whether or not to opt for self-delivery – especially in a world full of delivery apps like Doordash. While it may seem like an added complication, this model has numerous potential benefits. It doesn’t matter […]
In today’s competitive landscape, your products and services are not the only differentiator between your business and those of your competitors. The experience delivered to your customers is just as important and, when happy and memorable, can transform single transactions into enduring relationships. Here are twelve secrets to creating great customer experiences that not only […]
When you are starting your adventure in restaurant design and ownership, remember that your project involves much more than just creating a beautiful space. Restaurant design also requires meticulous attention to health and building codes, which may put a damper on your enthusiasm. However, these regulations serve to protect the well-being and safety of both […]
Struggling to fill server positions in your restaurant? Enter the LG CLOi ServeBot that ends your search and automates your dining area. Developed by LG Electronics and named one of the TIME’s list of Best Inventions of 2022, this new restaurant serving robot can transform and simplify your restaurant operations by lightening the workload of […]
While you are carefully choosing your color scheme, furniture and lighting for your small dessert shop, cafe or restaurant, don’t tread lightly on your menu boards. As the one element that all people who enter your business will carefully measure and analyze, your menu display is not just a functional detail. So, think hard when […]
If you are a lease-seeking small business or run a restaurant that needs to secure a good lease from a landlord, having a website is essential. In today’s digital world, a website is not an option anymore: It is your pitch, your business card, the expression of your intent, and your face to the world. […]
One of the least glamorous aspects of designing your desert shop has to do with waste. Grease traps are an additional expense that most dessert shop owners are trying to avoid. So is there any way to bypass the need for installing one in your small store? The short answer is YES! In some instances, […]
As restaurant interior and brand designers, we are invested in the success of our customers and always looking for ways to improve their business operations. Along the years, we have witnessed how restaurant owners can benefit from digital signage and in particular from incorporating digital menu boards in their designs. From menu and pricing flexibility […]
Cheeky Chicken digital signage by Mandoe Today’s economic landscape is populated by a lot of struggling businesses, in particular, restaurants, bars and cafes. Their rates, power, equipment and raw ingredient costs are rising steeply. They are struggling to recruit and retain staff, which is pushing up wages. To make things worse, all of this happens […]
If you want to survive in the restaurant business, cleanliness is a must. It is not only that subpar restaurant hygiene will turn your clients away in an instant, but dirty premises will sooner or later attract the attention of the local public health department and threaten the very existence of your business. As a […]
Restaurant Web Design by NonStop Marketing Phelan Riessen is the driving force behind the San Diego-based NonStop Marketing design and development company. Having started in the web design industry when such an industry hardly even existed, he worked with more than 1,000 companies, among which a substantial number of restaurant businesses. According to Phelan Riessen, […]
If there is one variable that plays a vital role in the success of your business, it is your daily customer number, or how many people you can expect to buy your products or services every day. The size of the crowd that you can rely on daily is the one that drives your operating […]
There are few marketing strategies that work as well as limited time offers in increasing both your sales and your traffic. You don’t have to look further than the Black Friday phenomenon to understand that scarcity and urgency sell – and that you should use them to your benefit. If you own a restaurant, your […]
If you want to stay ahead of the competition or even survive in the fierce restaurant market, gathering as much information as possible from your clients is essential. Creating a customer database helps you have a clear idea on where your business stands, and gives you the information you need to become more proactive in […]
Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]
With “non-essential” businesses having to close their doors in order to stop the spread of Coronavirus, restaurant and store owners open their lives to uncertainty and fear. This is not an easy time for anybody, and small business owners are particularly vulnerable. If you are one of them, the quarantine is a time for rethinking […]
If you own a restaurant business and you want to be ahead of the game, a mobile app is the fastest way to bring you there. With the prevalence of phone usage today as a mediator for so many activities, not taking advantage of it is a mistake. The reports are impressive. The vast majority […]
Once your dream of owning a restaurant has taken shape and you are ready to get down to business, there are few important aspects of operating a business that you must carefully weigh. One of them is choosing a POS system for your restaurant. Even you are a very small shop, it is difficult or […]
