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Visual merchandising exemplified in a clothing store display

In today’s “seeing is believing” world, visual merchandising follows the same concept. Dedicated to arranging products for sale in a way that makes them irresistibly appealing to customers, it uses the power of visual appeal to convince customers they need your products.  The principles of visual merchandising are akin to those of art. Using visual […]

Among a myriad other decision you have to make when opening your ice-cream parlor, choosing between an open and a closed ice-cream case is going to make a difference in the look of your interior and even in the way you conduct your business. If you are undecided and need some help in evaluating the […]

While great sales are in large part the result of a good quality product, this is never the whole story. When it comes to retail stores, even your best products may just go unnoticed if not backed by excellent presentation. Fortunately, if your brick-and-mortar store is not yet the success you dreamed of, there are […]

Futuristic shoe store interior design in white and blue

In the typical shoe store interior design, shoes are usually treated and displayed as simple products, without any special thought to how their shape or color interact with the architectural space. It is as if these functional pieces only ask for functional display arrangements, so the customers end up seeing shoes as simple objects that […]