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Pet Store Interior Redesign by Mindful Design Consulting We have always believed that the interior design is an important part of a restaurant or store’s brand image. With this in mind, we recently recreated the interior of a pet store bought by a new owner who was ready to give it a second life. Completed […]

Designer: Mindful Design Consulting If you think eyeglasses stores are fated to be boring and uninspiring, think again. An optometry store in San Francisco is determined to prove that, if you’re coming in to get your glasses, you should also have something worth seeing. Eyewear Envy started with the typical design of this type of […]

JCPenney mall entrance with readopted logo after retail rebranding attempt

Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s 2011 retail rebranding efforts that resulted in declining foot traffic and sales. […]

(Photo above: Sears – West Town Center, by Mike Kalasnik) Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of […]

A shop-in-shop store design concept is one where a portion of the floor space in a larger store is dedicated to a specific brand. In some cases, this space may be dedicated to a specific line of clothing or brand of appliances, but in other cases, one store may contract with another to place their […]