Posts

To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]

Vape Shop Interior Design

Designer: Mindful Design Consulting For the Vape Round shop in Canada, one of our new store designs, we envisioned a modern space, closer to one fit for a technology retailer. That meant clean lines, yet plenty of display cases and shelves, plus a well-organized vape shop design and well-thought layout that would allow the customers […]

Via yahoo.com Photo above: Target Trying to attract new, young customers, Target announced in March that it will redesign 600 of its stores by 2019. The chain will dip its toes into the water with a prototype store that will open in October in metro Houston, followed by a wave of 40 others to be […]

Ninina Bakery is a new eatery in Buenos Aires with delightful desserts and a novel approach to bakery interior design. Owner Emmanuel Paglayan, true to his Armenian heritage, offers delicacies such as Baba Ghannouj and Hummus in addition to a wide selection of baked goods and cakes to his ever increasing clientele. The monochrome themed […]

Ginger+Soul is known worldwide for its fresh, brave, urban clothing. Popular in Spain, Belgium and Italy, and constantly expanding, this brand appeals to confident, exuberant young women, Ginger+Soul is focusing on branding its retail spaces as boldly as its clothing line. The new interior design of the retail space now reflects that same sensibility of […]

AT&T’s big makeover adds warmth and hospitality to its store interior design. The nationwide refurbishment adds lots of wood, products to play with and does away with check-out counters. Adding a personal touch to customer relations, AT&T staff members will walk around the store with tablets and assist patrons with face-to-face interactions. With the Internet […]

To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]