Posts

Loyalty Program

Using one-time offers, discounts and coupons may not be enough to convince your customers to come back. Even if they do, the technique is short-lived, unreliable and insufficient. What you want as a business owner is to build a stronger and more dependable connection with your patrons and turn their visits into a thing of […]

If you are the owner of a small store, you may be inclined to think that business branding is not for you. After all, the brands that you easily recognize are those of large companies with large marketing teams and even larger budgets. As for you, you only want to get your business off the […]

To the budget-minded owner of a new store or restaurant, it may seem that putting money and effort into branding is not a high priority. At most, branding is the cherry on the top – it makes for a good impression, but is of secondary importance. After all, a quality product is all you need. […]

Colors in commercial interior

Designer: Mindful Design Consulting For the Vape Round shop in Canada, one of our new store designs, we envisioned a modern space, closer to one fit for a technology retailer. That meant clean lines, yet plenty of display cases and shelves, plus a well-organized vape shop design and well-thought layout that would allow the customers […]

Trget upgraded store design

Trying to attract new young customers, Target announced in March that it will redesign 600 of its stores by 2019. The chain will dip its toes into the water with a prototype store that will open in October in metro Houston, followed by a wave of 40 others to benefit from an upgraded store design […]

Front counter of Nutella kiosk

In the world of chocolate lovers, eating chocolate by the spoon must be item number one on the guilty pleasure list. To help chocolate aficionados cross that off the list, in 2015, Nutella opened its first official kiosk, located on Paulista Avenue in Sao Paulo, Brazil. This fun kiosk design is meant to attract, incite […]

Ginger+Soul is known worldwide for its fresh, brave, urban clothing. Popular in Spain, Belgium and Italy, and constantly expanding, this brand appeals to confident, exuberant young women, Ginger+Soul is focusing on branding its retail spaces as boldly as its clothing line. The new interior design of the retail space now reflects that same sensibility of […]

AT&T’s big makeover adds warmth and hospitality to its store interior design. The nationwide refurbishment adds lots of wood, products to play with and does away with check-out counters. Adding a personal touch to customer relations, AT&T staff members will walk around the store with tablets and assist patrons with face-to-face interactions. With the Internet […]

RED Design Group from Australia took an entirely unique approach when creating this fun space for a candy store in Melbourne. When the sugar-free candy company Sweet Enough decided to open one of their own retail locations and fittingly call it The Candy Room, the design firm came up with a novel idea. Going back […]

To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]