Building your brand and marketing your business heavily rely on visual elements. You are in large part what your customers see, which means you must be careful about what image you present to the world. Visual elements such as logos, interior colors, loyalty and business cards, packaging products, signage, front store graphics and decals are […]
Via retaildesignblog.net Designer: Katarzyna Wieteska All photos via retaildesignblog.net Another experiment in product branding and packaging, this time designed by Katarzyna Wieteska, brings to the forefront the beauty of natural cosmetics ingredients. A collection that includes products such as soap, face cream and fragrance is housed in boxes that flaunt a geometric construction and a modern appeal. […]
Via retaildesignblog.net Designer: GOOD All photos via retaildesignblog.net A new brand concept experiment embraces the beauty of natural elements in perfume package design. Created by Igor Mitin from GOOD, a PR and design agency from Kazakhstan, the Zen perfume containers combine the transparency of glass with the visual appeal of natural shapes. The Zen brand […]
Via retaildesignblog.net All images via retaildesignblog.net Stepping away from the typical uniformity of snack packaging, Ayala Tal, a Visual Communication student from Shenkar, Israel, came up with a little twist in the design of nuts and peanuts pouches. For those interested in branding and package design, this unique idea is worth considering. As part of […]
Via dexigner.com All photos via dexigner.com Making the transition from a subscription-based service to retail, the recipe kit service Simply Cook has dressed up its products in new and pretty clothes. B&B Studio and Path worked on this branding design project and came up with an attractive and efficient way to present the company’s range […]
Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid reality of online shopping. This is an example of business rebranding […]
Have you ever thought about what kind of message your business space is sending to your clients? Most of our services are to some degree relatively intangible, therefore their quality can be difficult to evaluate by clients and therefore building a strong brand image based exclusively on quality of service is a challenging task. Services […]
